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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

2022 Infiniti QX50 starts at $40,025

Infiniti upped prices on the 2022 QX50, but at least some of the MSRP increase goes toward new features. Nissan's luxury arm made ProPilot Assist standard for all five trims, the driver assistance suite includes tech like steering assist, intelligent cruise control, speed limit assist, and distance control assist. Apple CarPlay is another included item for next year's model, as well as an auto-dimming rearview mirror, and more soft-touch luxuries for the rear quarters with keyless entry able to be activated by the rear doors now, LED welcome lights in the rear door handles, and a USB-C port for the aft chairs. The first four grades are front-drivers; adding all-wheel drive adds $2,000 to the tab. For 2022, top front-wheel drive Autograph bows out, making AWD the de facto standard. The trims and their pricing after the $1,025 destination fee, plus their differences from the 2021 model, are: Pure: $40,025 ($950) Luxe: $43,375 ($750) Essential: $47,825 ($2,000) Sensory: $52,525 ($1,400) Autograph AWD $57,975 (no change) On top of the other newly standard equipment, the Essential trim picks up a heated steering wheel, 16-speaker Bose Performance Series audio, climate-controlled front seats,  Luxe fits "leather-appointed seats," and offers an updated Appearance Package for $1,200. The bundle is composed of black mirror caps, body color rear diffuser, black mesh grille, black fender accents, a black liftgate finisher, and 20-inch black-painted, machine-finished wheels. A graphite headliner finishes the package inside.   Sensory snares some features formerly reserved for the Autobiography, like "leather-appointed" perforated seats, four-way passenger power-seat lumbar adjustment, heated outboard seats in the second row, ultrasuede interior trim, and a motion-activated liftgate.  The eight-strong color palette welcomes a new Slate Gray hue. Mechanicals don't change, every model powered by a 2.0-liter inline-four cylinder with 268 horsepower and 280 pound-feet of torque, routing its output through a continuously-variable transmission. The 2022 Infiniti QX50 should reach dealers later this month.