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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti introduces Q70 Premium Select Edition to Monterey crowds

Infiniti has made its presence at the 2015 Monterey Car Week known, introducing a new version of its flagship sedan, the Q70. As far as special editions go, the new Premium Select Edition Q70 is fairly light on upgrades, going for minor aesthetic tweaks rather than rocking the boat too heavily. Unsurprisingly, one of the most obvious changes is down low, where Infiniti's stylists have fitted new 20-inch wheels. The gunmetal hoops are joined by dark chrome trim on the fascia, a new rear bumper, and a decklid spoiler. Buyers have the choice of two interior trims. There's Graphite and Stone, both of which feature semi-aniline leather, a "suede-like" headliner, and aluminum interior trim pieces. Infiniti isn't too picky when it comes to powertrains for the Premium Select Edition, although there are some restrictions. It can be had with both the 3.7-liter V6 and 5.6-liter V8 and in rear- or all-wheel-drive models. Weirdly, though, you can't get the stylish trim on the Q70 Hybrid or on long-wheelbase models. We can't tell you how much it'll cost to add the special-edition trim, because Infiniti did not deign to release pricing info. We can, however, tell you that the Q70 Premium Select Edition will hit dealers this November. Look for more, including live images of the new sedan, as the Monterey Car Week continues. Until then, scroll down for the official press release. Related Video: 2016 Infiniti Q70 Premium Select Edition debuts at Pebble Beach Concours d'Elegance PEBBLE BEACH, Calif. – Infiniti today announced that the new 2016 Infiniti Q70 Premium Select Edition will be on display this week in the Infiniti Pavilion at the Pebble Beach Concours d'Elegance. The specially equipped Q70 premium sedan will be available at Infiniti retailers nationwide beginning in November. "Following the introduction last year of the new Infiniti Q70 long-wheelbase model, we are continuing to expand our flagship Q70 sedan's portfolio of offerings," said Randy Parker, vice president, Infiniti Americas. "The new Premium Select Edition package gives the Q70 an extra touch of premium elegance that is right at home here at Pebble Beach – or in any neighborhood or driveway across the country." The Q70 Premium Select Edition's exterior offers dark chrome trim, a darkened lower rear bumper, a rear decklid spoiler and unique design and color 20-inch aluminum-alloy wheels with 245/40R20 all-season performance tires.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.