2010 Infiniti M35 Awd Hard Loaded Tech Pkg Btooth Navi Distronic 9k Mi on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

F1-inspired, 563-horsepower Infiniti Q60 Project Black S details finally revealed

Despite being first revealed at the 2017 Geneva Motor Show, Infiniti has been quite coy concerning the details of its F1-inspired hybrid super coupe, the Q60 Black S. That ends at this year's Paris Motor Show, where the company has finally spilled specific information about the car. It's technologically fascinating, even if the on-paper performance doesn't sound all that shocking. Total power output of the concept, now called Q60 Project Black S, is 563 horsepower, with final torque figures yet to be announced. That power comes from a combination of the twin-turbocharged 3.0-liter V6 found in the Q60 Red Sport 400, along with a trio of motor-generator units that have similar functionality as those found in the Renault Sport F1 car's KERS (Kinetic Energy Recovery System). One large one is connected to the rear axle and generates electricity under deceleration like most hybrids, and it can deliver 160 horsepower under acceleration. The other two motor-generators are coupled to the turbochargers. They generate power under acceleration as the turbines spin. They also act as an electrical anti-lag system, spinning up the turbines when hitting the throttle again after it has been closed in order to provide maximum boost immediately. Power for and from these motor-generators is stored in a 4.4-kWh lithium-ion battery pack. All the powertrain's power goes through a seven-speed automatic transmission to the rear wheels via a mechanical limited-slip differential. The company claims it can hit 62 mph in under 4 seconds. One of the advantages of this powertrain is that electricity is generated both on acceleration and deceleration, which helps maintain battery charge so the motor assistance can be used more of the time. How aggressive the car is with the electrical boost is determined by which mode the vehicle is in, Road, Quali (for qualifying), or Race. Road is the most conservative, whereas Quali is the most aggressive. The reason for this is that if you're qualifying, you have to go the fastest you can in a short amount of time. A digital simulation of the car running a lap in Quali mode at Circuit de Catalunya estimated it would use 15 percent of the battery charge. That means it could do a little over six laps in that mode and maintain full use of its electrical assists. Race mode conserves battery life more, since you'll want that power over the course of the race. A downside to the Project Black S hybrid system is that it's really heavy.

2024 Infiniti Q50 prices up $475, start at $44,200

The Infiniti Q50, like some small geologic formation, carries its graceful, aged sculpture into 2024 fearless and unchanged. Whereas in 2023 Infiniti added a new interior color, included Infiniti Premium Care, and increased prices, 2024 only sees higher prices. MSRPs are up $400 and the destination charge rises $75 to $1,150, for an additional premium of $475. Starting sums including destination are:  Q50 Luxe: $44,200  Q50 Sensory: $49,900 Q50 Red Sport 400: $58,050  Every Q50 is powered by a twin-turbo 3.0-liter V6, the Luxe and Sensory trims making 300 horsepower and 295 pound-feet of torque, the Red Sport 400 making the eponymous 400 hp and 350 lb-ft. As standard, all send their power to the rear axle through a seven-speed automatic. Sending power to the front axle adds $2,000.  The Black Opal Edition Package that we expected to be of limited supply returns for 2024. Its black opal iridescent paint job shifts from black to blue to green to purple depending on the light and viewing angle. The paint is matched with satin black badging and an exposed carbon fiber trunk spoiler, adding $2,200 to the price of the sole trim it's available on, the Q50 Red Sport 400. The package traces its lineage to the legendary iridescent Midnight Purple II, a color introduced on the R34 Nissan Skyline GT-R in 1998, and counts recent reboots elsewhere in the Nissan range with the 2014 GT-R with a Midnight Opal paint job and the 2022 GT-R T-spec in Midnight Purple.    It's understandable that a brand built on premium and sporty offerings doesn't want to give up its last unabashedly sporty offering, but this seems like a natural time to again wonder what is the endgame for the Q50, the final car in Infiniti's U.S. lineup. Automotive News reported over the summer that Infiniti showed its U.S. dealers a fastback sedan called a "striking evolution" of the Q70 boasting a longer wheelbase and shorter overhangs, a full-width headlight and taillight, and a "sporty and Porsche-like" rear end. That's anticipated in 2026. Maybe then the Q50 will be allowed to go off somewhere and rest.