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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

8 fastest depreciating cars in America

Getting a new car is an amazing experience. The fresh new scent, the barely touched interior, the double digit miles on your odometer, and... the depreciation once it leaves the car dealers lot? Maybe not that last one. To save you from the hurt of a quickly depreciating new car, we collected 8 of the fastest depreciating cars in America. And here's a surprise, one of them is a Toyota. Learn more at Autoblog.com Cadillac Infiniti Jeep Kia Lincoln Toyota Autoblog Minute Videos Original Video jeep compass cadillac xts infiniti q50 camry q50

2025 Infiniti QX80 teased with features from the QX Monograph Concept

Infiniti began talking about its brand turnaround, and how that would affect the flagship QX80 SUV, toward the end of 2022. When the automaker debuted the QX Monograph Concept at last year's Pebble Beach Concours, the QX80 didn't get a mention in the announcement. However, the Monograph's size and lines made it clear where the top line was headed, those lines given a real work to do since designers didn't lean on the crutch of chrome to cheat their way to visual interest. The production QX80 is nearly here, Infiniti ready with the first installment of a teaser campaign in the runup to the SUV's March 20 online debut. The handful of images and a silhouette at the end of the video show plenty of Monograph details will make their way to showrooms as part of the new design language called Artistry in Motion. The video is barely about the vehicle, more about the camouflage pattern best seen in the photos. Infiniti worked with Japanese digital generative artist Kaoru Tanaka to create a pattern for the wrap that's less confusing to the eye than the errant lines and swirls in typical camo, a title card telling us, "[We] believe our artistry in motion is too extraordinary to remain completely hidden."  The photos show the good stuff. The split headlights and "piano key" DRLs from the Monograph are there, so too are flush door handles, a trim identifier. a full-width taillight and a deeply sculpted rear bumper. The QX80 lives on in the fender vent, shorn of chrome, though. One of the marquee features will be a 24-speaker Klipsch audio system that Infiniti showed at CES. And if an image at the dedicated site for the new QX80 is accurate, there will be an illuminated Infiniti badge in the grille and the most ornate puddle lights on the market. Previous reports have a twin-turbo 3.6-liter V6 displacing the current 5.6-liter V8 under the hood. The V6 is expected to make about 450 horsepower, 50 more than the V8, while being more fuel efficient about it. The menu of changes will likely take the MSRP above the $80,000 mark. After the March 20 debut, the QX80 gets a public debut at the New York Auto Show. Related video: