2006 Infiniti M35 on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti lifts veil on Q60 Concept in final teaser shot

Well, here it is. Ahead of its official debut at next week's 2015 North American International Auto Show, Infiniti has given us our final "teaser" image of the new Q60 Concept. Teaser, though, applies only loosely, as this is a full-frontal shot of the new two-door, meaning all we're waiting on is the glut of information that will follow ahead of next week's show in Detroit. Overall, it's a very attractive piece of sheetmetal. There are a lot of interesting design touches, including the new nose, which is very, very heavily inspired by Infiniti's partnership with the Red Bull Racing Formula 1 team. Aside from that, many of the company's most notable styling touches have been toned down on the Q60 Concept, particularly the double-arch grille, which has been softened noticeably. The slim headlights, aggressive kink in the beltline behind the B-pillar, strong character line and the air-curtain-like element behind the front wheel arch are the other big styling features. We'll have far more on the Q60 Concept on Sunday, January 11, when it makes its official debut on the eve of the Detroit Auto Show. Until then, take a look at the final teaser up top and let us know what you think of Infiniti's latest efforts in Comments.

2024 Infiniti QX80 gets Dark Chrome Appearance package, higher price

The body-on-frame Infiniti QX80 is entering the 2024 model year with a new appearance package offered on the most expensive trim level. It's otherwise unchanged compared to the 2023 model, which received Amazon Alexa compatibility, but every trim becomes more expensive. While the QX80's overall design doesn't change, the range-topping Sensory trim level gets an optional Dark Chrome Appearance package that includes black-painted door mirror caps as well as Dark Chrome trim on the front end, the fenders, and the hatch. The bundle gives the SUV a more subtle look, as models not equipped with the Dark Chrome Appearance package ship with flashier bright exterior trim pieces. The list of standard features includes a 12.3-inch touchscreen plus Apple CarPlay, Android Auto, and Amazon Alexa compatibility. Driving aids? It's got them: a surround-view camera, forward emergency braking with pedestrian detection, and back-up collision intervention come standard. The QX80 isn't the newest or best-selling model in its segment, but it's not as outdated as the age of its platform suggests. Infiniti positions the QX80 as its most expensive model, and it's increasing pricing across the board for 2024. Pricing is as follows: QX80 Luxe rear-wheel-drive: $76,045 ($1,650 more than in 2023) QX80 Luxe four-wheel-drive: $79,195 ($1,700 more than in 2023) QX80 Premium Select rear-wheel-drive: $80,680 ($1,685 more than in 2023) QX80 Premium Select four-wheel-drive: $83,780 ($1,685 more than in 2023) QX80 Sensory rear-wheel-drive: $87,730 ($1,685 more than in 2023) QX80 Sensory four-wheel-drive: $90,830 ($1,685 more than in 2023) Note that these figures include an $1,895 destination charge. The brand collected a $1,395 destination charge in 2023. Infiniti hasn't made any mechanical changes to the QX80. Power comes from a tried-and-true 5.6-liter V8 rated at 400 horsepower and 413 pound-feet of torque. It's bolted to a seven-speed automatic transmission, and it gives the big SUV a towing capacity of up to 8,500 pounds. Dealers across the nation will begin receiving the 2024 QX80 in the coming weeks. Infiniti hasn't commented on what's next for the model, but weaving together various tidbits of information released earlier in 2023 nudges us in the right direction.