2006 Infiniti M35 on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Autoblog's Matt Davis named Infiniti global product and brand communications director

The door that separates automotive journalism and automaker PR swings both ways, and swings often as we see journalists move over to PR and vice versa. This time, however, it's one of ours.
That would be Matt Davis, longtime European correspondent for Autoblog and frequent contributor to numerous other publications including AutoWeek, Edmunds and Esquire. He was co-founder and longtime chairman of the World Car of the Year Awards, and serves on the jury for the International Engine of the Year awards as well. Matt has resided in Milan since 2001, writing for publications around the world in a number of languages, but will now be moving to Hong Kong.
That's where he will be taking up his new position as Global Director of Production and Brand Communications for Infiniti, which relocated its global headquarters to Hong Kong from Japan more than two years ago. In his new capacity, which he officially assumes on July 14, Davis will report directly to Infiniti's general manager of communications Stefan Weinmann.

Infiniti Q30 will debut at Frankfurt Motor Show

The Infiniti Q30 made its debut as a svelte concept at the 2013 Frankfurt Motor Show. Now, two years later, the luxury hatchback will make a big return to the German show in September to launch in production guise. Before the end of the year, the first Q30s will start showing up for sale in European showrooms to take on rivals like the Audi A3. To tease the launch, Infiniti has released this single image of the Q30 going through final validation testing on the road. Unfortunately, it's still wearing a very effective camouflage pattern – just like some previously spied examples. Still, we can tell that there are definite similarities to the hatchback's stylish QX30 compact crossover sibling, which is also on the way. Both of them have sharply pointed, narrow headlights and steeply raked hatches. We can also just make out the deeply creased swage line that cuts through the front door handles and then dips down in this photo. Infiniti promises more details to come about the Q30 before the Frankfurt launch. At least for European examples, assembly is reportedly earmarked for the Sunderland factory in the UK. Related Video: Infiniti Q30 to debut at Frankfurt IAA 2015 All-new Q30 compact entry to debut 90 days from today to the public Infiniti's first-ever compact car currently going through validation and dynamic tuning in Europe Sales to begin in Europe before end of 2015 HONG KONG – Infiniti will unveil its first-ever compact car at the International Motor Show in Frankfurt in September this year (September 17 to 27). Two years after the Infiniti Q30 Concept debuted at the 2013 Frankfurt show, the production version of this segment-spanning compact car will be revealed at the show this year. Infiniti is in the final stages of preparing the launch. Dynamic testing and ultimate validation is currently taking place across the UK and throughout mainland Europe where development of the vehicle has been completed at the company's Engineering Center in Cranfield, UK, since 2014. The Q30 will go on sale in Europe towards the end of 2015 with other markets to follow subsequently. More news on the Infiniti Q30 active compact will be released closer to the Frankfurt show in September. About Infiniti Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States and China.