2004 Infiniti M45 Base Sedan 4-door 4.5l on 2040-cars

Auto blog

Infiniti Q50S getting G37's hydraulic steering for 2016

Sometimes, new technology doesn't make things better. Take the march of power steering technology as an example. Electrically assisted systems are in vogue at the moment for their ability to increase fuel efficiency, but tuning them to offer good feedback remains something of a dark art. Some automakers get it, but most don't. The previous hydraulically assisted setups just seem to be inherently more communicative when driven with enthusiasm. And it looks like Infiniti might be learning this lesson the hard way.
In talking with Keith St. Clair, the luxury brand's head of product planning, Car and Driver has learned that the Q50S is probably going to ditch its standard electrically assisted steering in favor of a hydraulic system derived from the old G37, a model soon to be renamed the Q40. The system should make the sedan more engaging behind the wheel, but it still won't help those who tick the option box for Infiniti's controversial Direct Adaptive Steering drive-by-wire system.
According to St. Clair, Infiniti's engineers have heard the complaints of critics and previous G37 owners about the Q50S model's electric steering system, and wanted to see what they could do. They didn't have to go far to figure it out - all it required was taking the steering rack off of a G37 and putting it onto the Q50S. After a little tweaking, "the car is a blast to drive," St. Clair reports. Now, the company is said to be fast-tracking the switch, and it could be ready for the 2016 model year.

Infiniti sees a bright future for the luxury sedan

One of the four new models that Infiniti will release in the coming years is an electric sedan previewed by the Vision Qe concept. Investing in a body style that many of the brand's peers and rivals are pivoting away from might sound odd, but executives at Infiniti still see a demand for sedans. "For the U.S. market, the sedan segment is still a very relevant segment. We have a ton of history, and heritage, and hugely passionate fans. So with that kind of passion, we're always getting asks for that kind of piece," Bob Welby, Infiniti's senior director of operations, told Motor1. The publication cited older, Nissan Z-derived sedans like the G35 and the G37 as models that could inspire Infiniti as it brings its first electric sedan to the market. These cars were aimed squarely at European sport sedans like the BMW 3 Series, and they put a much bigger focus on performance than on comfort while remaining pegged on the luxury side of the spectrum. They enjoy a relatively loyal following in 2023. Later known as the Q40, the G37 retired at the end of the 2015 model year and passed the torch to the Q50, which remains in production today but has nearly reached the end of its life cycle. When it retires, it will leave the Nissan-owned brand without a sedan in its range for the first time since its inception: The bigger Q70 retired at the end of the 2019 model year and the full-size Q45 was axed after 2006. In contrast, the current Infiniti lineup includes four SUVs. This focus on high-riding models won't change, even if the sedan sticks around. "SUVs have become another emerging strength of ours over the past decade," Welby said. "That's absolutely going to be part of our story." The next-generation QX80 is notably around the corner. Infiniti previewed it with a close-to-production concept called QX Monograph.   Green Infiniti Electric Sedan

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.