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Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

Assessing Sebastian Vettel's first 100 days as Infiniti's director of performance

Whenever a new US president is elected, we know to expect a performance review as soon as he (or she) has spent 100 days in office. Sebastian Vettel, arguably given a job that is more important to Infiniti than the US president, has been the brand's director of performance for one hundred revolutions of The Blue Marble, and Infiniti has put together a videographic glimpse of his work at Paul Ricard, in the US and England.
We probably won't really get a grip on the full results of his efforts for a while - we doubt that he's been in his post long enough to significantly alter the trajectory of the Q50 sedan, for instance. But then again, Infiniti insists he's been integral to the car's dynamics development regime, suggesting he's been working as a test driver for some time before these 100 days. Of course, Vettel is a race car driver and brand ambassador first and foremost, but when he tells a Q50 engineer that "For the future, I think it's more comfortable to have the shift paddles on the steering wheel," we get the sense that he won't hesitate to suggest changes in forthcoming products. Check out more of his inputs in the video below as well as a press release detailing his visit to the tech center in Cranfield, UK.

Infiniti Q80 Inspiration imagines future of brand's luxury flagship

Infiniti is among the best of the non-exotic brands when it comes to crafting concepts, with designers who just seem to know how to show a truly wild vehicle with subtle hints at a future model. Just take a look at its latest Q80 Inspiration at the 2014 Paris Motor Show to see what we mean.
Infiniti claims that the Q80 imagines how it would build a future, fullsize luxury sedan to take on the stalwart Mercedes-Benz S-Class. However, in the current form it seems like a flight of fancy. It's packed with fabulously weird styling tricks, including birdwing-shaped headlights. There's also the roof and windshield that look at first glance to be a single piece of teardrop-shaped glass terminating at a boat-tail rear. In addition, the Inspiration has every concept designer's favorite gimmick - suicide doors.
Under the hood sits a twin-turbocharged 3.0-liter V6 and electric motor hybrid with a claimed 550 horsepower. The company asserts that the powertrain is actually on the way in the next two years and could do 43 miles per gallon (5.5 liters per 100 kilometers), though it's not specified on what driving cycle that's calculated on.