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Infiniti offers chance to design Sebastian Vettel's helmet for the USGP

The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.

Infiniti previews four upcoming models on its path to electrify by 2030

Nissan and Infiniti have been “also ran” automakers for years, but a shift to electrification presents new opportunities to break through the noise and climb back up the sales charts. To get there, Infiniti is looking at a range of new models in body styles familiar and futuristic. The luxury automaker recently announced four new models that it said will lead its transformation to an all-electric company by 2030. The concepts have familiar shapes with futuristic touches that donÂ’t appear in the automakerÂ’s current lineup. InfinitiÂ’s Vision Qe concept illustrates its vision of the modern sedan, with a striking fastback shape and unique lighting elements that give it a real Tron vibe. Similarly, the brandÂ’s QXe concept blends that styling philosophy with advanced tech and a crossover body style. Infiniti also previewed its new QX80 flagship SUV, scheduled to arrive in 2024. The automaker previewed its upcoming luxury three-row with the QX Monograph concept earlier this year at Pebble Beach, and the new model looks to be a refinement of the existing SUVÂ’s boxy, upright shape. Infiniti said the cabin will feature upscale materials and high-end tech that elevate the experience. Finally, the QX65 is a new midsize crossover coupe that Infiniti said will channel its FX crossovers from years ago. The automaker promised the new SUV would be a “stylish two-row alternative in the cluttered midsize crossover segment.” Infiniti didnÂ’t show a closeup of the vehicle, but we can get a hint from the teaser image, which displays a small crossover with seeping lines and a unique roofline. Infiniti and parent company Nissan have work to do before they are anywhere near level with their rivals, but they havenÂ’t been able to capitalize on missteps by others, including the fact that heavy-hitters Toyota and Honda have been slow to move on electrification. NissanÂ’s Ariya saw significant delays and landed well after its intended release date, losing what could have been an impressive early mover advantage. The good news for brand hopefuls is that the shift to electrification should open the door to more flexible vehicle designs and technology-sharing opportunities with the companyÂ’s alliance mates, Renault and Mitsubishi.     Design/Style Green Tokyo Motor Show Infiniti Nissan Concept Cars Electric

Infiniti previews modified Q50 Red Sport 400 for SEMA

Infiniti sports sedans are having a bit of a renaissance these days thanks the dirt cheap prices of high mileage G35s and G37s. As such, it's a good a time as any for Infiniti to introduce an aspirational vehicle in the same lineage: a Q50 Red Sport 400 built for the 2023 SEMA Show. The Q50 is probably not a car you've given much thought about in recent years, as it's been hanging around largely unchanged since its introduction in 2014. Infiniti hasn't had a presence at SEMA for most of that time either. This year, the luxury brand has cooked up a Q50 Red Sport 400 loaded with aftermarket accessories for the Vegas extravaganza. The car was built to showcase products from the Infiniti Performance line accessories, which includes suspension bits like upper control arms, rear traction rods, endlinks and more. There's also performance brake pads and a cat-back exhaust with the Infiniti logo etched into the tip. The Q50 show car also adds more coolant into the cooling system with a thicker radiator, a billet-aluminum expansion tank and an auxiliary intercooler tank. Naturally, there's a cold-air intake too. The build was done in part with Mobil 1, who has filled the 400-horsepower twin-turbo 3.0-liter V6 with 0w-20 synthetic.  The most desirable parts of all might be the four lightweight Nismo LM-RS1 wheels. Measuring 19 inches in diameter and 9.5 inches in width, they are available in black, gray, or bronze. The purpose of all this, Infiniti says, is to let owners of the Q50 and Q60 (and older G37s and G35s) know that the company offers a line of parts for customization. It's not the first time Infiniti has tried something like this. Anyone remember the short-lived Infiniti Performance Line (IPL) from 2010? Infiniti's commitment to performance has always seemed half-hearted. Maybe this time it'll stick around for a bit longer.