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Genesis G70 vs sport sedan rivals: How it compares on paper

We got our first look at the Genesis G70 sport sedan today. We think it looks good, with enough ties to its fellow Genesises (Geneses?) to further establish the brand and just enough distinction to help it stand out from the crowd. But ah yes, the crowd. Although Genesis didn't release the G70's full spec sheet, it revealed just enough for us to start sizing it up to its future competition. There are certainly others with which to compare (Lexus IS, Cadillac ATS, Alfa Romeo Giulia, Jaguar XE just to name a few), but we decided to take a look at the best sellers and most competitive luxury sport sedans. (And hey, if you like this, we can always do a follow up) So, here we have the Genesis G70 vs BMW 3 Series vs Audi A4 / S4 vs Mercedes-Benz C-Class vs Infiniti Q50. Nothing like a good chart to dig your teeth into on a Friday. Note that we only compared those models that line up with the G70. So, we left out the BMW 320i and Audi A4 Ultra entry level models as well as the Q50 3.0t mid-grade model that's considerably cheaper than the German performance upgrade models we listed. All 0-60 figures are rough estimates based on several sources, models/drivetrains and OEM figures. Related Video: Featured Gallery Genesis G70 vs other sport sedans View 15 Photos Audi BMW Genesis Infiniti Mercedes-Benz Luxury Sedan consumer infiniti q50 audi s4 genesis g70 mercedes-benz c-class bmw 330i bmw 340i

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Q70 adds long-wheelbase model, fresh looks for 2015

After all the work done for the Q50, Infiniti has finally given some attention to its flagship sedan, the Q70 (or, for those that refuse to use the brand's latest nomenclature, the M). While the refreshed sedan sports a few visual tweaks, the big bit of news is that it's the first vehicle in its segment to offer both long- and a short-wheelbase options (keep in mind, both BMW and Audi offer LWBs in China, but not in the US).
Infiniti has stretched the standard car's 114.2-inch wheelbase to 120.1 inches, lengthening the car 7.3 inches overall. Nearly the entire wheelbase increase is dedicated to rear-seat legroom, with a substantial increase of 5.6 inches overall. As for the effect the stretching had on the Q70's looks, well, we actually think it might look better with the longer wheelbase.
It's a nice change of proportions that is complemented by the fresh looks of the facelifted Q70. New head and taillights are the biggest changes, with full LEDs in the back and LED accents in front. There's certainly a bit of Q50 in the front, thanks to both the headlights and the new "double-arch" grille, complete with mesh-finish inserts. In the cabin, material quality looks to remain impressive, with Infiniti's cool silver-dust wood trim being shown off in the press images. Outside of that, interior changes are kept to a minimum.