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A beautiful conundrum | 2017 Infiniti Q60 First Drive

"OK, this should be fun." Hands are rubbed together excitedly. It's a rear-wheel-drive sport coupe painted candy apple red. It's sleek, slinky, and uniquely styled. It's from the same folks who, in the 2000s, finally showed that BMW could be matched in the whole sport sedan/coupe game. Oh, and it has 400 horsepower. Four-hundred! With a four. And yet the 2017 Infiniti Q60 underwhelms. What looks so good on paper instead is rather conflicted, stuck somewhere in no-man's land between the traditional expectations of a performance sport coupe and those of comfier, more luxurious cruisers that isolate and pamper their occupants. It's a serious effort with serious engineering and a clear desire to be innovative, but at least in the range-topping Red Sport model we tested, it fails to come together in a way that truly excites or indulges. A great coupe should do one or the other, and ideally both. To explain, let's start under the hood, where Infiniti's all-new "VR" series 3.0-liter twin-turbo V6 makes its second appearance after debuting in the Q60's four-door sibling, the Q50. In the Q60 Silver Sport model, it produces 300 horsepower and 295 pound-feet of torque courtesy a pair of turbochargers that create 8.7 psi of boost. In the Red Sport, the knob is turned up to 14.7 psi, resulting in the oh-so-salivatory magic number of 400 hp along with 350 lb-ft of torque. A device known as an optical turbo speed sensor, special to the Red Sport, manages and maintains that extra boost, while an electric motor fitted to the valve timing system serves to quell any loss in throttle response due to forced induction. The Red also gets a second water-cooled intercooler, which, in both models, is distinctive for its more compact size, shorter airflow path, and, according to Infiniti, a resulting reduction in turbo lag and more immediate engine response. It's certainly a clear improvement on the somewhat rough 3.7-liter "VQ" V6 it replaces, which increasingly felt and sounded a little out of place in a luxury car. The new VR30DDTT, as it's so eloquently named, is buttery smooth and indeed responsive, likely capable of convincing luxury-car owners used to naturally aspirated V6s that everything's business as usual. Honestly, its character is reminiscent of a silky Honda V6. In some respects, that's a great thing. In others, it's where the Q60 starts to fall flat.

Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

Infiniti will move back to Japan from Hong Kong in 2020

BEIJING – Nissan's premium brand Infiniti is relocating its headquarters back to Japan from Hong Kong, its home since 2012, to create "more operational efficiencies" with its parent company, according to a document seen by Reuters on Wednesday. The move planned for mid-2020, and expected to be publicly announced later on Wednesday, will help the Japanese automaker cut costs amid a slump in its global earnings in the year ended March 31. "The relocation will further integrate (Infiniti) with global design, research and development and manufacturing functions based in Japan," Nissan said in the statement, adding that Infiniti would continue to "operate independently". The move also was "crucial" for Nissan to follow through on its strategy to electrify the Infiniti lineup, the document said, with plans for every premium model launched from 2021 to be either all-electric or "e-Power" hybrid. A Nissan official, speaking on condition of anonymity, said that while there was a "fair amount of platform and other base technology sharing" between Infiniti and the main volume brand Nissan, "there could be more". Nissan's global operating profit plunged 45% in the last fiscal year and would likely drop another 28% to "rock bottom" in the current one, according to company filings earlier this month. Infiniti's move back to Japan will reverse a decision made under ousted leader Carlos Ghosn to dilute the premium brand's Japanese origins in order to foster a more global image. Its Hong Kong headquarters has about 180 employees who were told about the move back to Yokohama earlier on Wednesday, according to the Nissan official. The Hong Kong headquarters and the global image it was intended to promote were seen as critical for Infiniti to make inroads in China, where being Japanese can sometimes be a handicap because of historical animosities. In 2012, Infiniti and other Japanese brands took a battering in the wake of diplomatic spats over disputed islets known as Diaoyu in China and Senkaku in Japan. Since then, Japan's bilateral relationship with China has steadily improved and Japanese automakers including Nissan and Toyota are seeing their businesses expand, even as China's overall auto market has slumped over the past year. (Reporting by Norihiko Shirouzu; Editing by Stephen Coates)