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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

New details emerge on Inifiniti QX50’s unique new variable-compression engine

Infiniti will release the world's first production variable-compression engine when it releases the 2019 QX50 midsize SUV sometime next year. Now we have some new details on the innovative new engine, which Infiniti is calling VC-T, for Variable Compression Turbo, after the luxury brand offered a prototype test drive. We wrote extensively about the complicated technology underpinning the new engine last year. It's the latest novel development that could represent a range-extender, if you will, for the embattled internal combustion engine in an era when automakers and governments are shifting their focus to electric vehicles. The VC-T is a new inline-four, 2.0-liter that combines the power of a high-performance turbo gasoline engine with the torque and efficiency of an advanced diesel engine, but without the latter's notorious emissions. It features the ability to seamlessly raise or lower the stroke of the pistons in the combustion chamber, depending on the driving conditions it detects and inputs from the driver, to select the best compression ratio—anywhere between 8:1, typical for high-performance engines, and 14:1 for high efficiency. In essence, it delivers the performance of a V6 but is much more efficient, with improved fuel efficiency of between 10 to 15 percent with its best competitors, per Car and Driver. You can view how it works in motion via the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's also quieter, more lightweight and compact than V6 engines with comparable power outputs, estimated at 268 horsepower and 288 pound-feet of torque. In a prototype test drive, Car and Driver writes that the engine "felt very conventional" and responsive, with strong and smooth acceleration. "The only indication you have that the compression ratio is changing is from an indicator in the instrument cluster next to the boost gauge." The engine is expected to deliver fuel economy gains of 27 percent in combined city-highway EPA rating over the outgoing QX50, which had a 3.7-liter V6. The 2019 model, fitted with the VC-T, should get about 26 mpg in combined fuel economy, and it will get to 60 mph almost one second faster than its four-cylinder counterparts, Nissan's chief powertrain engineer, Shinichi Kiga, told Automotive News. The VC-T engine is the result of 20 years of development spanning more than 100 prototypes and around 300 patents at Nissan.

Infiniti Q50S getting G37's hydraulic steering for 2016

Sometimes, new technology doesn't make things better. Take the march of power steering technology as an example. Electrically assisted systems are in vogue at the moment for their ability to increase fuel efficiency, but tuning them to offer good feedback remains something of a dark art. Some automakers get it, but most don't. The previous hydraulically assisted setups just seem to be inherently more communicative when driven with enthusiasm. And it looks like Infiniti might be learning this lesson the hard way.
In talking with Keith St. Clair, the luxury brand's head of product planning, Car and Driver has learned that the Q50S is probably going to ditch its standard electrically assisted steering in favor of a hydraulic system derived from the old G37, a model soon to be renamed the Q40. The system should make the sedan more engaging behind the wheel, but it still won't help those who tick the option box for Infiniti's controversial Direct Adaptive Steering drive-by-wire system.
According to St. Clair, Infiniti's engineers have heard the complaints of critics and previous G37 owners about the Q50S model's electric steering system, and wanted to see what they could do. They didn't have to go far to figure it out - all it required was taking the steering rack off of a G37 and putting it onto the Q50S. After a little tweaking, "the car is a blast to drive," St. Clair reports. Now, the company is said to be fast-tracking the switch, and it could be ready for the 2016 model year.