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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti prices Q50 2.0t from $34,855, hybrid from $47,955

Infiniti has a whole range of new engines coming out for the Q50. And that means a new pricing scheme to go along with it. The bottom line is that you can now get into the sports sedan for as little as $34,855 (inclusive of the $905 destination charge). That price is for the 2.0-liter turbo model that's the new point of entry into the range with 208 horsepower on tap. It also represents a much lower starting price for the 2016 model than the one it replaces, which started at over $38k for the base Q50 3.7. It also undercuts the price of the comparable Audi A4, which also comes with a 2.0-liter turbo four priced from $38,250. The BMW 3 Series straddles the divide with two models equipped with 2.0-liter turbo fours: the less potent 320i with 180 hp priced slightly below the Infiniti at $34,145, and the more powerful 328i with 240 hp for $39,345. If you want all-wheel drive or the Premium trim, you'll need to cough up an extra couple grand for each, which is a larger premium than the Japanese automaker charged before. Pricing for the V6-powered 3.0t and Red Sport 400 models are still to come. But along with the 2.0t sticker, Infiniti also released pricing for the hybrid model, which only comes in Premium spec and starts at $47,955. That's a couple grand more than the outgoing version cost at $45,305. For the time being, the top of the line is the Q50 Hybrid Premium AWD, which goes for $49,955. Related Video: INFINITI ANNOUNCES U.S. PRICING FOR 2016 Q50 2.0T AND Q50 HYBRID PREMIUM MODELS First two of four available Q50 engines available now, new 3.0-liter V6 twin turbo-equipped models to follow later this year NASHVILLE, Tenn. – Infiniti today announced pricing for the 2016 Infiniti Q50 2.0t and Q50 Hybrid Premium models, which are on sale now at Infiniti retailers nationwide. Pricing starts at $33,950 for the Q50 2.0t and $47,050 for the Q50 Hybrid Premium. The Infiniti Q50 sports sedan, Infiniti's best-selling model, enters the 2016 model year with an array of significant enhancements, starting with the addition of three new turbocharged engines and continuing with new technologies designed to enhance the already strong driving dynamics of Infiniti's best-selling model. The 2016 Infiniti Q50 is now offered in an expanded range of trim levels, each in a choice of rear-wheel or all-wheel drive – Q50 2.0t and Q50 2.0t Premium, Q50 3.0t Premium, Q50 Hybrid Premium, Q50 3.0t Sport and Q50 Red Sport 400.

Infiniti readies Juke-based ESQ crossover specifically for China

When most luxury automakers started getting into SUVs and crossovers, they started at with the largest models, but have gradually been getting smaller. Think Lexus and the LX, Audi and the Q7, or BMW and the X5, and you'll see what we mean, because each of them has been steadily downsizing its crossovers ever since. But Infiniti is going even smaller. At least, in China, anyway.
That's where the luxury marque from Nissan will soon be offering the new Infiniti ESQ. The smallest of Infiniti crossovers has been developed in China, exclusively for the Chinese market to meet Chinese tastes. It shares its underpinnings with the Nissan Juke, but instead of starting with the base model, Infiniti China has started with the more potent Juke Nismo - complete with 1.6-liter turbo four producing 197 horsepower - and added on premium accoutrements. The exterior that appears to be differentiated by a new grille and wheels, featuring the ESQ logo instead of Infiniti's, but the same quirky styling that sets the Juke apart. Though all we can of the interior is the steering wheel, you can bet that Infiniti gave the ESQ a more luxurious cabin space, too.
Infiniti's global communications manager Stefan Wienmann told Autoblog that the company is "expanding [its] portfolio not only globally but also specifically in China," adding the ESQ to a market-specific lineup that includes long-wheelbase versions of the Q50 sedan and QX50 crossover. "We see specific sales opportunities in this segment," explains Wienmann, adding that a targeted project like the ESQ "also enables us to gain experience in positioning a new premium model to the 'new millennials', a customer group that is very important to us."