Infiniti G37 Anniversary Edition on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Autoblog Podcast #344

Doug DeMuro from Plays With Cars, Infiniti Q50, Subaru BRZ STI, Porsche Macan
Episode #344 of the Autoblog podcast is here, and this week, Dan Roth and Executive Editor Chris Paukert are joined by Doug DeMuro, author of Plays With Cars and prolific internet autowriting presence. Topics include the latest spy shots of the Porsche Macan, the 2014 Infiniti Q50, and the teaser images we've recently seen of a Subaru BRZ wearing STI badges. As always, we start with what's in the garage and finish up with some of your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #344:

Infiniti Q50 Active Lane control is scarily self-driving

Occasionally, we post videos that require us to tell you not to try something at home. They usually involve some unsafe activity that requires a high-degree of skill and planning to achieve. This video, though, gets a more interesting disclaimer: Don't ever try this. Ever. Never ever. Period. Seriously, don't try it.
Some clowns in Germany decided to put the Infiniti Q50's Active Lane Control system to the test. For those not in the know, ALC can make small adjustments to keep the vehicle in the correct lane, a feature that's just starting to pick up steam. Instead of using it the way you're supposed to - with both hands on the wheel - these guys not only take both hands off the steering, but at one point climb out of the seat while traveling at freeway speeds, just to see how automated the combination of ALC and adaptive cruise control really are.
Yes, we've seen this sort of stunt before, but it was done in extremely controlled circumstances that didn't put the cars, the driver or any other motorists at risk and probably had appropriate emergency personnel on hand should the worst happen.