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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2015 Spanish F1 Grand Prix makes its Deutsche mark

The first race of the European Formula One season inaugurates the second phase of the Championship. Teams overhaul their cars with the big updates they've been working on since Australia, and at the end of The Battle of Spain we find out how the positions on the field have changed. Mercedes-AMG Petronas driver Nico Rosberg brought a big update to his psychology, straight-up beating teammate Lewis Hamilton to take his first pole position of the season. Mercedes owns the front row and Ferrari maintains its status as primary challenger, Sebastian Vettel lining up in third. Williams proved it's been hitting the books to do better in class, though, Valtteri Bottas slotting into fourth. And Toro Rosso's visit to a track that rewards strong aero rewarded them with the best team grid position since the Italian Grand Prix in 2008: Carlos Sainz secured fifth, ahead of Max Verstappen in sixth. Kimi Raikkonen's bout of Saturday woes – it seems the Finn is always handicapped by lots of tiny issues – continued in Barcelona with one of his sets of prime tires getting cooked by malfunctioning tire warmers. He recovered well enough to take seventh on the grid, but he's got some strong competition ahead of him. He led three other drivers in the Continuous Issues department, Daniil Kvyat unable to wrestle his Infiniti Red Bull Racing higher than eighth, Williams driver Felipe Massa getting it wrong in Turn 3 to fall five places behind his teammate Bottas, and Daniel Ricciardo in the second Red Bull enduring another engine change and sloppy car behavior to get tenth. And while it turned out to be a steady race a little rough around the edges, the positions on the battlefield just might have changed. A little. Of the 66 laps in the race we might have seen Rosberg for three of them – maybe. The German got a smashing start, had a clear lead into Turn 1, and after that we checked in occasionally during his two pit stops and again at the checkered flag. He owned the entire weekend the way we're used to seeing his teammate do, and the cameras left him alone to run his race. No one got within seven seconds of him during the first third, and as the pit stop strategies played out that cushion grew. He finished seventeen seconds ahead of Hamilton, and 45 seconds ahead of third-placed Vettel. Hamilton, on the back foot all three days, stumbled out of the gate.

Infiniti Prototype 9 is a wonderfully beautiful EV grand prix car

Few automobiles are as elegantly beautiful as the open-wheel grand prix cars of the 1940s, '50s and '60s. The simple, slender shapes of these cars bear no extravagant flourishes or adornments. The purposeful design is what gave these cars their beauty, and it's these classic machines that inspired the new Infiniti Prototype 9. Teased earlier this week, this concept blends old and new, with classic lines hiding a modern all-electric powertrain. The Prototype 9 will make its full debut next week at the 2017 Pebble Beach Concours d'Elegance. Infiniti says the car was built around a simple idea: what would a 1940s Infiniti grand prix car look like? While the silver paint may be more German than Japanese, the design could easily be mistaken for an actual '40s grand prix car. Only the Infiniti-styled grille gives it away. Everything about it, from the thin bias-ply tires wrapped over center-locking wire wheels to the bulging screws around the driver's seat, is pitch perfect. Underneath that achingly long hood rests a prototype electric motor and battery from Nissan's Advanced Powertrain Department. The combo sends 148 horsepower and 236 pound-feet of torque straight to the rear wheels. That's good enough to send the svelte 1,962 lb car to 62 mph in just 5.5 seconds. Top speed is right at 106 mph. While speed may die off towards the top end, all that torque and a 43/57 front to rear weight distribution should make the Prototype 9 a riot on a small, tight circuit. There's only enough juice in the battery for about 20 minutes of flat-out racing. The handmade steel body rests on a steel ladder-frame chassis. The front suspension uses a leading-arm rigid axle with transverse leaf spring while the rear uses a De Dion axle, also with a transverse leaf spring. The Prototype 9 also uses old-school hydraulic rotary type dampers. There's no power steering and no brake booster for the four-wheel disc brakes. The car was designed and built by a number of different departments within Infiniti and Nissan. A simple sketch expanded as more and more designers and engineers wanted to have a hand in the project. The steel body panels were all shaped and hammered by hand. The bare cockpit is only adorned with a thin seat, three gauges, a few switches, a gear selector and the steering wheel. The gauges are set into a fixed aluminum hub in the center of the steering wheel.