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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Nissan backing off IDx, BladeGlider and Infiniti Eau Rouge amid focus shift

Nissan and Infiniti are officially under the microscope after their presentations at the 2015 Detroit Auto Show focused on the new Titan pickup and Q60 Concept, but lacked any and all mention of allegedly production-bound examples of the Q50 Eau Rouge, IDx and BladeGlider EV concepts. Automotive News reports that the lack of info on the three concept cars, which had previously heralded a more performance-minded Nissan/Infiniti, has signaled a shift in priorities at the Japanese company. Instead of driver-oriented models, emphasis is seemingly being focused more on volume offerings. Nissan was subject to a pair of high-level executive departures last year, with both Andy Palmer and Johan de Nysschen departing for Aston Martin and Cadillac, respectively. Both execs were strong proponents of more driver-oriented offerings, with Palmer championing the compact, rear-drive IDx coupe and de Nysschen backing the high-performance Q50 Eau Rouge. While Palmer has been mum on his former employer's alleged move away from performance, de Nysschen made headlines last month after calling out a Nissan vice president in a Facebook post saying he "heard a rumor that Noboru Tateishi is going to cop-out and shelve the Eau Rouge project now that I'm not there to pressure him," while adding that the VP has "more enthusiasm for 'driver's aid's,' apparently, than 'driver's cars.'" AN reached out to Infiniti, with North American VP Michael Bartsch telling the publication that no decision had been reached about the Eau Rouge and that the company was more focused on rebuilding its core portfolio. Featured Gallery Nissan IDx Nismo View 34 Photos Related Gallery Infiniti Q50 Eau Rouge Concept View 24 Photos Related Gallery Nissan BladeGlider Concept View 22 Photos News Source: Automotive News - sub. req.Image Credit: Nissan, Infiniti Rumormill Infiniti Nissan Coupe Luxury Performance Sedan infiniti q50 infiniti q50 eau rouge nissan bladeglider concept

Infiniti QX Sport Inspiration Concept fits perfectly in the QX50's shoes

If there was any doubt about whether the Infiniti QX Sport Inspiration Concept is a preview of the next QX50, the official details presented at the 2016 Beijing Motor Show should erase them. The concept is smaller – a lot smaller – than the last QX70. And despite a recent update to the QX50, the brand's midsize crossover is due for a new model. We're basing that statement on dimensions. The QX Sport Inspiration Concept rides on a 110.2-inch wheelbase, and is 181.1 inches long, 74.8 inches wide, and 65 inches high. The last QX50, meanwhile, rides on a 113.4-inch wheelbase, and is 186.8 inches long, 71.0 inches wide, and 62.7 inches high. Ignore the different lengths – the concept's front and rear overhangs are remarkably short and aren't likely to translate to production – but the wheelbase, width, and most importantly the height, present a footprint that's remarkably similar to the QX50. Combine that with our assessment of the QX Sport Inspiration Concept's styling, and it's a virtual certainty that we're looking at the QX50's successor. As we said yesterday, the high beltline, tight greenhouse, long hood, and aggressive headlights are all trademarks of both the QX50 and QX70. Infiniti didn't say what kind of engine is under this concept car's hood (if there even is one – it might just be an engineless shell), but we're almost certain it's something performance-oriented. That would prove true if and when a new production QX50 is unleashed. We're betting the company will opt for the increasingly familiar setup of the new 3.0-liter, twin-turbocharged V6, a seven-speed automatic transmission, and all-wheel drive, like what you can get on the Q50 Red Sport 400 and new Q60. With 300- and 400-horsepower versions of this engine available, it could signal an introduction of a two-tier QX50 lineup. We're getting ahead of ourselves, of course. The QX Sport is still only a concept, but Infiniti's latest information dump at the 2016 Beijing Motor Show serves as even stronger evidence that its CUV lineup will grow back to four vehicles sooner rather than later. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.