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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

2019 Infiniti QX50 Essential Drivers' Notes Review | Variable impressions

The 2019 Infiniti QX50 is the brand’s second smallest crossover, and itÂ’s fully redesigned for the 2019 model year. Infiniti decided to use the stylish QX50 as a technology flagship, specifically using it to debut its variable-compression engine technology. It has since been shared with Nissan in the new Altima, but Infiniti got the new 2.0-liter turbocharged four-cylinder first. It makes a solid 268 horsepower and 280 pound-feet of torque, numbers that are very similar to the outgoing QX50Â’s 3.7-liter V6. However, the 2019 QX50 with all-wheel drive (as our tester is equipped) nets you 26 mpg combined to the old carÂ’s 20 mpg combined rating. Infiniti pairs the new engine with its continuously-variable transmission. We happen to be testing the absolute pinnacle of what a QX50 can be: the “Essential” trim level. The base QX50 Pure starts at $37,645, whereas ours towers up to $59,085. That steep price is thanks to the addition of several high-dollar packages, including the $7,500 Sensory Package. This is the price youÂ’ll pay to get the ultra-luxe interior that we happened to fall in love with. The Autograph Package added $2,000, netting us white leather with the blue suede accents. Then the ProActive ($2,000) and ProAssist ($550) packages provide all the advanced driver assistance features like ProPilot Assist. Take note that the frustrating steer-by-wire (DAS) system is also included in the ProActive Package. Assistant Editor, Zac Palmer: When fully optioned as our QX50 Essential tester is, this interior can mix it up with the best in the business. You may have to sell a kidney to afford it, but the quilted white semi-aniline leather, soft blue suede and light maple (real) wood is going to make it all worthwhile. Infiniti certainly nailed it on the materials, but the interior design and styling flourishes are executed just as successfully. There's a simplicity to the flatness and gently curving horizontal lines that feels so graceful and luxurious. I feel that I'd never tire of the cream, brown and blue color combination, though that light-colored leather means I'd forever be trying extra hard to keep it clean. All of this interior loveliness was almost enough to make me forget about this crossover's interior tech shortcomings. Infiniti hasn't integrated Apple CarPlay or Android Auto, and the stock infotainment system isn't nearly polished enough to warrant such an omission.

Infiniti previews new Q80 Inspiration concept ahead of Paris debut

A couple of weeks ago, Infiniti released a teaser and brief statement on a new debut it had in store for the upcoming Paris Motor Show, and the Japanese luxury marque is now giving us a bit more to chew on.
Previewed in the slightly more revealing teaser image above is the Infiniti Q80 Inspiration concept, a "low-slung, ingeniously aggressive four-passenger fastback" that hints at a new flagship model from Nissan's luxury division that the automaker says is meant "to demonstrate to the premium world just how Infiniti aims to play its part."
Sounds promising, though we'll still have to wait a bit to find out more, so watch this space. In the meantime you can scope out the brief statement in the press release below.