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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

Infiniti Q30 Concept uncovered in Frankfurt

The curtain has officially been raised on the Infiniti Q30 Concept at the Frankfurt Motor Show, an oft-teased five-door hatchback that will move the neo-luxury brand downmarket to compete with the Audi A3 and Mercedes-Benz CLA-Class. Not only is Infiniti moving down market, it's targeting a younger audience, a field that it hasn't traditionally played in, that wants something different than a hum-drum luxury car. According to Infiniti's marketing director, Hugues Fabre, "Younger customers are coming into the premium segment with their own attitude toward premium-ness."
Infiniti's trademark styling elements are on full display here, from the radically kinked C-pillar and Q50-inspired headlights and grille, to the dramatic character lines on the profile. In the cabin, it looks like an extraterrestrial disco, with a lot of violet lighting, bronzed touchpoints and creamy leather. Ignore the concept car tinsel, though, and you'll see that Infiniti is dead serious when it says the Q30 foreshadows a production model.
We'll have plenty more of the Infiniti Q30, including live images from the 2013 Frankfurt Motor Show floor, very soon. Until then, click over to our Frankfurt coverage page, scroll down for a full press release on the Q30, or click over to the high-res gallery.

Eau Rouge Lite: Infiniti Q50 gets 400-hp, twin-turbo V6

The Infiniti Q50 Eau Rouge is still (probably) dead. But as consolation prizes go, a new 400-horsepower, twin-turbocharged V6 isn't bad. The 3.0-liter biturbo will be offered in two different states of tune. Enthusiasts will flock towards the aforementioned 400-hp model, but the first VR series engine will also be sold in a 300-hp version, as well. Regardless of output, both engines have a very broad torque curve, ranging from 1,600 to 5,200 rpm with either 350 or 295 pound-feet. A Mercedes-sourced, 2.0-liter, turbocharged four-cylinder will serve as the Q50's new base engine, matching the CLA250's 208 hp and 258 lb-ft of torque. The hybrid powered Q50 soldiers on, as do a line of standard seven-speed automatic transmissions. The naturally aspirated 3.7-liter V6 appears to be gone. Another big enhancement for the updated Q50 is a revised version of the widely disliked Direct Adaptive Steer system. Infiniti says its engineers "optimized the control logic to improve feedback from the road" – a huge area of complaint with the current steer-by-wire system. The Q50's new engine lineup will be showrooms later this winter. Read on for the official press release from Infiniti, and stay tuned for more from the brand – including the new Q60 Coupe – at the upcoming Detroit Auto Show. Related Video: Infiniti Announces New 3.0-liter V6 Twin-Turbo Engine – the Most Advanced V6 Ever Offered by Infiniti • New VR-series engine becomes the lightest, most powerful, cleanest and most fuel-efficient V6 engine that Infiniti has ever offered• Two power outputs available: 400 or 300 horsepower• Series of technical innovations enhance drivability and performance• Compact layout features new integrated exhaust manifold• The 3.0-liter V6 twin-turbo engine family will first be available in the 2016 Infiniti Q50 sports sedan NASHVILLE (Dec. 15, 2015) – Infiniti's new compact, lightweight 3.0-liter V6 twin-turbo engine is the most advanced V6 engine that the brand has ever offered, striking an ideal balance between drivability, efficiency, and performance. The 3.0-liter V6 twin-turbo is an all-new engine from the new and exclusive VR- series powertrain family, born out of the brand's longstanding heritage of V6 powertrain production. The new engine has been engineered to empower the driver and offer increased power and torque and higher levels of efficiency than any comparable predecessors from the company.