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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

Infiniti to display special Q60 convertible celebrating Unser at Amelia Island

Bobby Unser is one of the great American racing drivers of his generation, having won the Indianapolis 500 in 1968, '75 and '81 and belonging to the Unser racing dynasty. But he might be getting the oddest tribute of his life at the 2014 Amelia Island Concours d'Elegance. Infiniti has created a tribute to his Indy-winning 1968 car out of a Q60 Convertible (previously the G37), and he will be driving it around the event.
The Infiniti is wrapped in red, gold, black and white livery with the number 3 designed by the company's design director Alfonso Albaisa. While the connection seems dubious, Offenhauser-powered racecars are one of the featured vehicles at this year's concours, and the Japanese luxury automaker worked with the Indianapolis Motor Speedway Hall of Fame Museum to bring Unser's 1968 Eagle, which used an Offenhauser engine and flew those colors, to the show. The brand wanted a car of its own to match... no matter how outlandish it looked.
Honestly, while certainly a nice gesture, the choice still seems a bit weird. At least visitors will get the chance to see American racing royalty and his winning car. Scroll down to read Infiniti's full explanation for their effort.