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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Infiniti G37 to live through MY 2015, sell alongside Q50

Infiniti has officially confirmed news we broke last month about its G37 sedan - that it will live on in showrooms alongside its erstwhile replacement, the 2014 Infiniti Q50, a model that goes on sale this week. And it's sticking around for quite a while - it will be sold through the 2015 model year.
In order for the G37 and Q50 to not rub shoulders, Infiniti is rolling out an amended G lineup, complete with lowered pricing. The G37 will stick around in Journey and all-wheel drive trims, both powered by the same 3.7-liter VQ-Series V6 engine, and only two option groups will be available, Premium and Navigation. The 2014 G37 Journey will start at $32,550, while the G37 Sedan AWD will run $34,150 (both are subject to a $905 destination fee).
The 2013 G37 had been priced from $38,255 delivered as of earlier this week, so the price drop is significant, likely bringing the base MSRP more in line with where transaction prices had been on the aging model. The new pricing, which takes effect August 6, should also allow the G37 gain consideration amongst shoppers of smaller-engined rivals like the BMW 320i while the Q50 waits on a turbocharged four-cylinder and diesel engine from Daimler. For comparison's sake, the larger, more tech-rich Q50 will start at $37,605 delivered.

2022 Infiniti QX55 Review | Price, performance, size, comparisons with QX50

Carmakers love calling them coupes, but as they have four doors, that's still a tough sell for our dictionary. So, let's go with fastback SUV for now, and say that the 2022 Infiniti QX55 is one of the best-looking examples of the growing bunch. Even if Infiniti wasn't originally intending to lop off the back of its QX50 compact crossover, the afterthought project to turn it into the QX55 was nevertheless a successful one. When parked next to a BMW X4 or Audi Q5 Sportback, we know the QX55 would do the prettiest job sprucing up the driveway. It's nicely proportioned and tastefully detailed with just a hint of Infiniti's forever cool FX SUV at the rear. The interior is also interesting to behold and pleasing to touch. Unfortunately, the QX55's aesthetics are its main selling point. Driving it is a real letdown as its underwhelming handling and soul-sucking continuously variable transmission just aren’t up to snuff for a luxury model. It makes the QX55 feel like you're driving a Nissan Altima. And even if you're less concerned with a car's driving dynamics, the QX55's odd and antiquated tech interface is sure to be a put-off after seeing what BMW, Audi and Mercedes have to offer. Of course, all of this could be said of the QX50. At least the QX55 has aesthetics on its side.   What's new for 2022? The QX55 is an all-new model, although the QX50 upon which it's based has been around since 2019. 2022 Infiniti QX55 View 25 Photos What's the QX55 interior and in-car technology like? The QX55 interior is a highlight. ItÂ’s lifted from the QX50, and thatÂ’s good. ItÂ’s just as flowy as the exterior, and on our Sensory trim level test car, it was fitted with sumptuous red and black leather on nearly every surface, plus some natural-finish wood trim across the dash and doors. Lower trim models arenÂ’t quite as flashy but still feature the same attractive design. It's all suitably elevated for a luxury car. On the other hand, the dual-screen infotainment system is at best bizarre and at worst antiquated.  Most infotainment functions are accessed and operated via the touchscreen at the bottom of the stack. That placement makes it easy to reach but hard to see. The top screen controls the navigation system and Apple/Android integration, is of a noticeably lower resolution, and is controlled either by touch or with a control wheel on the center console next to the shifter.