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Infiniti Q Inspiration Concept | 2018 NAIAS

New engine and ProPilot technologies in a sleek package

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti Q Inspiration Concept shows a future with variable compression

For weeks, Infiniti has been teasing the Q Inspiration Concept ahead of its official debut at the Detroit Auto Show. Details were absent, but the design was clean, swoopy athletic. Not seeing any tailpipes on the rear end, we hoped it could sport some kind of electrified powertrain, but surmised that Infiniti could take the opportunity to further showcase its variable compression turbocharged engine technology. Now, Inifniti has officially taken the wraps off its Q Inspiration Concept, and has indeed chosen to use the stunning show car to demonstrate "near future applications" of the potent yet efficient VC-Turbo tech. VC-Turbo made its production debut in the 2019 QX50 at the 2017 Los Angeles Auto Show. Here, in the Q Inspiration, VC-Turbo allows Infiniti designers to make the most of the packaging, taking advantage of the compact powertrain to increase the size of the cabin while maintaining the footprint of a mid-size car. Electric automakers like Fisker, Lucid Motors and the like have been doing something similar with electric powertrains, but Infiniti's VC-Turbo allows the company to do something similar with technology that is ready for primetime, while still bridging the gap to more efficient future powertrains. VC-Turbo, as we've learned earlier, allows the engine to change and optimize compression ratios on the fly, between 8:1 for high-performance situations, to 14:1 for maximum efficiency. Mounted to the exhaust manifold integrated in the cylinder heads of the four-cylinder engine is a single-scroll turbocharger. The system, says Infiniti, provides the torque and response of a hybrid or turbodiesel powertrain without sacrificing efficiency. In the Q Inspiration, the power is directed to four wheels via a front-biased all-wheel-drive drivetrain. The system can direct torque to the rear wheels individually as needed. As a design study, the Q Inspiration is a success. The proportions and lines are sleek and attractive, accentuated by the car's white paint. There's kind of a lot going on up front, with a large "double-arch" grille at the leading edge. Everything behind that, though, looks particularly harmonious. Its elongated cabin and coupe-like dimensions help provide efficiency while maximizing headroom for the four occupants. It's a car that stands up to close inspection, as attention to detail makes it more interesting the closer you scrutinize it, inside and out.