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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

2022 Infiniti QX60 fully revealed with vastly improved design

After a "concept" was shown last September, the significantly redesigned 2022 Infiniti QX60 has finally been revealed. And inside and out, it's a huge design improvement. It has a more traditional SUV exterior, with a much more modern and luxurious-looking interior complete with an infotainment system from this decade. As expected, the production QX60 looks just like the concept, and that's good in our book. It has a boxier, more confident shape but still with the brand's signature curvy detailing. The new two-tone paint is only available on the top-level Autograph trim, though. Interestingly, the new QX60 has the same wheelbase as the crossover it replaces, though it's overall two inches shorter and about an inch taller. Perhaps not surprisingly, the QX60's interior doesn't seem to have changed in size much. Only cargo space has been announced, and while it has 1.4 cubic feet more space with the third row folded, space is down by between 0.4 and 1.4 cubic feet behind the first row and the third row respectively. Space wasn't really the QX60's interior weakness, though — that was in the extremely dated design. Fortunately, the new model tosses everything from the old one out the window. It now has a low, flowing dash that helps provide a more airy feeling. It has the en vogue full-width air vents. It's particularly fetching in Autograph trim as shown above with semi-aniline quilted leather and open-pore wood trim. The infotainment is updated and features a 12.3-inch touchscreen. It can be matched with an available 12.3-inch instrument screen and a 10.8-inch head-up display. Infiniti has added additional sound-deadening, too, and among the standard features are a panoramic sunroof, three-zone automatic climate control, eight-way power heated seats, wireless Apple CarPlay, wired Android Auto and seating for seven. The Autograph swaps the second-row bench for captain's chairs. Powering the new QX60 is a tried-and-true 3.5-liter V6 making the same 295 horsepower and 270 pound-feet of torque as before. But, like its cousin the Nissan Pathfinder, it's now connected to a nine-speed automatic transmission, which also bumped towing capacity up to 6,000 pounds. Front-wheel drive is standard with all-wheel drive available on all trim levels. Infiniti says the all-wheel-drive system has been reworked for faster engagement, and it's able to send up to half of the engine's power to the rear wheels.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness