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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

How Infiniti's 'gas-generated EV' isn't the jumbo shrimp of powertrains

LOS ANGELES — Infiniti recently introduced the concept of what it's calling "gas-generated EV" powertrain technology. At first read, and perhaps everyone thereafter, the term seems contradictory, not unlike "jumbo shrimp." How can an electric vehicle use gasoline? The answer to that is both a technological one and a marketing one. Technologically speaking, Infiniti's electrified powertrain concept is a series hybrid, most comparable to what Honda employs in its Insight, Accord Hybrid and new CR-V Hybrid. In the most basic of terms, the car's electric motor powers the wheels, the battery pack powers the electric motor, and the gasoline engine recharges the battery pack along with regenerative braking. By contrast, a parallel hybrid system as used by Toyota and others can power the wheels with the electric motor, the engine or, most frequently, both simultaneously. The result of a series hybrid is a powertrain that performs and feels more like an electric vehicle, while the engine generally whirs away, often not in step with what your right foot is doing. The Infiniti system is comparable to this, albeit with more powerful motors resulting in a more performance-oriented bent. Here's where things diverge, however. Under certain constant cruise conditions, say on the highway, the Honda system directly connects the engine with the drive wheels for greater efficiency. The Infiniti "gas-generated EV" concept will not, which frees engineers and designers to package the gasoline engine someplace other than under a front hood. In that way, it benefits from the sort of packaging advantages associated with electric vehicles. The closest comparable in this way is the BMW i3, which locates its tiny gasoline engine under the cargo area and does not attach it mechanically to the drive wheels. That's a range extender for an electric vehicle, though, which Infiniti is quick to insist is not what's going on here. There is no plug. This is a hybrid. So what's the deal with that name? If it walks like a duck and talks like a duck Â… Talking with Infiniti Group VP Jeff Pope, "gas-generated EV" is definitely a work in progress or at least a placeholder for something catchier and perhaps less contradictory in the future. "Why we're using 'gas-generated EV' is to get away from 'hybrid,' because 'hybrid' is associated with a parallel hybrid system, which has a gas engine and an electric motor that both run the powertrain.

Chicago Auto Show recap, chatting with McKeel Hagerty | Autoblog Podcast #717

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. They chat about the Chicago Auto Show and spending time in a couple of Nissan products: Stocksdale in the 2022 Nissan Pathfinder, and Migliore in the 2022 Infiniti QX55. Following all this is a special interview between Migliore and the CEO of Hagerty Insurance, McKeel Hagerty. Autoblog Podcast #717 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2022 Nissan Pathfinder 2022 Infiniti QX55 InterviewMcKeel Hagerty, CEO of Hagerty Insurance Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Watch EIC Greg Migliore's interview with McKeel Hagerty. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.