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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2022 Infiniti QX60 spied running around post-Monograph Concept reveal

Infiniti recently revealed the QX60 Monograph Concept, a concept crossover meant to preview the next generation QX60. Today, the first spy shots of the QX60 in production form hit our desks. There’s a whole lot we canÂ’t see under the camouflage, but it looks fairly representative of what we expect a production version of the Monograph Concept would look like. The headlights, grille design, lower opening and side air intakes all look like they were pulled straight off the concept. It also has the same hood design with raised outer edges that lead right into the A-pillar. Its droopy side camouflage does a good job of disguising its curvaceous profile and pronounced rear fenders. We can see a hint of widening at the rear fenders, and we hope that the MonographÂ’s look is translated over to production there. The mirrors were moved further down onto the doors, and the flush door handles are done away with. This tester appears much less flamboyant with normal-size wheels replacing the giant and dramatic spinners on the Concept (gallery of the concept below). Infiniti QX60 Monograph View 36 Photos Infiniti is copying the shape of the rear over to production. We can clearly make out the raked rear window, overhanging spoiler and rounded shape of the back end. The taillights are a bit difficult to see, but their general design matches up to the Concept. As for the fancy chromed exhaust area on the concept, those spots appear flat and barren on this preproduction model. ItÂ’s still heavily covered in camo, though, so we donÂ’t yet know what the rear bumper design will look like in its final form. The production QX60 is set to be revealed next year where it will likely go on sale as a 2022 model year car. ItÂ’s unclear what powertrain(s) will be lurking under the hood, but at least we know the production version wonÂ’t stray terribly far from the concept now. Related Video:

2016 Infiniti QX60 facelift spied

Initially launched in 2012 as the JX35 and rebadged in the brand's new nomenclature as the QX60 in 2013, Infiniti's three-row crossover is due for a facelift next year. And that's just what you're looking at here in this latest gallery of spy shots. Captured while undergoing testing here in the United States, the 2016 Infiniti QX60 is slated to benefit from revised styling front and rear. That means a new grille and headlights stylistically drawn from those on the QX50 and QX80, as well as a reshaped rear end with new taillights. The design changes ought to help further differentiate the QX60 from its more commonplace counterpart, the Nissan Pathfinder, on which it is based. Nissan dealers, after all, charge a good $13k less for their version than Infiniti dealers get for theirs, and customers want their premium wheels to look the part. And in the process, the updates aim to help the QX60 compete with rivals like the Acura MDX and Buick Enclave. A fresh set of wheels is almost a foregone conclusion whenever an automaker is trying to spruce up one of its models. And we can expect some updated equipment and revised materials inside as well. We wouldn't expect much in the way of mechanical upgrades under the hood. Infiniti recently recalibrated the continuously variable transmission for improved performance and refinement for 2015. Sources point towards an unveiling before year's end – which likely means the upcoming Los Angeles Auto Show later this month – before sales commence early in the new year.