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2014 Infiniti Q50 debuts G-replacing design, new hybrid model

Feast your eyes upon the all-new 2014 Infiniti Q50. Say what you will about Infiniti's new Q and QX naming system, but after looking at the new Q50 unveiled today at the Detroit Auto Show and checking out its feature list, we're having a hard time coming up with any additional criticisms. The highlights of the Q50, which goes on sale this summer in the US, include the eye-catching design, innovative cabin technology and a fuel-efficient hybrid model.
The Infiniti G has always had a focus on leading-edge styling, and its replacement is no different. We can easily see that the basic theme of the Q50 was inspired by the Infiniti LE Concept we saw earlier in the year. The edges are a little toned down for the production design, but the overall look is there with the fluidic lines, crescent-shaped C-pillar, the now-signature grille and the horizontal headlights and taillights. Compared to the current G Sedan, the Q50 is longer, wider and lower than its predecessor, and it's also more aerodynamic with a drag coefficient of just 0.26, putting in between the Chevrolet Volt (0.28) and the Toyota Prius (0.25).

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Q50 Eau Rouge to kick off series of performance Infinitis

Infiniti is desperate to position itself as a brand for performance enthusiast. It's tried to create that impression by attaching its name to the Red Bull Racing team, by sprucing up the G37 Coupe and G37 Convertible as part of its lack-luster Infiniti Performance Line, and by bringing Sebastian Vettel on board to create a special edition FX crossover. But the Japanese luxury brand knows it's going to need something more comprehensive if it's going to go up against BMW and its M models, Mercedes and its AMGs, or Audi and its Quattro GmbH-tuned RS range.
That's why the Q50 Eau Rouge concept unveiled just last week at the Detroit Auto Show was so important to the marque. But Infiniti has more in store than just a concept. Nissan desires to put the Q50 Eau Rouge - named after the notoriously challenging turn at the Spa Francorchamps circuit in Belgium - into production with a 500-horsepower engine. But in speaking to Automotive News, Infiniti chief Johan de Nysschen hinted at more good news to come.
That could include a performance version of a new flagship sedan Infiniti is said to be working on, positioned above the current Q70 to fill the void left by the discontinued Q45 that capped the brand's range before it shifted its entire naming scheme behind it. The flagship sedan would need some serious muscle to challenge the likes of the Mercedes S63 AMG and Audi S8, but Infiniti seems bent on getting there. To cap it all off, Infiniti has long been rumored to be working on a halo sports car. Whether they'll all carry the Eau Rouge name, the IPL badge or some sort of other designator remains to be seen, but we'll enjoy seeing this development progress.