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Assessing Sebastian Vettel's first 100 days as Infiniti's director of performance

Whenever a new US president is elected, we know to expect a performance review as soon as he (or she) has spent 100 days in office. Sebastian Vettel, arguably given a job that is more important to Infiniti than the US president, has been the brand's director of performance for one hundred revolutions of The Blue Marble, and Infiniti has put together a videographic glimpse of his work at Paul Ricard, in the US and England.
We probably won't really get a grip on the full results of his efforts for a while - we doubt that he's been in his post long enough to significantly alter the trajectory of the Q50 sedan, for instance. But then again, Infiniti insists he's been integral to the car's dynamics development regime, suggesting he's been working as a test driver for some time before these 100 days. Of course, Vettel is a race car driver and brand ambassador first and foremost, but when he tells a Q50 engineer that "For the future, I think it's more comfortable to have the shift paddles on the steering wheel," we get the sense that he won't hesitate to suggest changes in forthcoming products. Check out more of his inputs in the video below as well as a press release detailing his visit to the tech center in Cranfield, UK.

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

2015 Infiniti Q70L

A quick look at a scatter plot that charts rear legroom against luxury sedan MSRPs reveals a dearth of spacious bargains - few, if any, luxury sedans offer exceptionally spacious rear accommodations at a relatively low starting price. To fill the vacuum, Infiniti has made its Q70 available in a Q70L variant - in English, long wheelbase - for 2015.
The artist formerly known as the Infiniti M has been available in stretched-out form in the Chinese market for two years, and the US introduction is accompanied by several updates that include slightly reworked styling cues, and refinements to the drivetrain and chassis. The Q70L's wheelbase extends 5.9 inches (with a commensurate expansion of knee room), while overall length increases to 202 inches, a 7.3-inch bump. Powertrain options include a 3.7-liter V6 which produces 330 horsepower and 270 pound-feet of torque (starting at $51,350), or a 5.6-liter V8 that yields 420 hp and 417 lb-ft (and climbs to $64,550). The long-wheelbase treatment adds $1,500 to Q70 MSRPs. Not surprisingly, the Hybrid version is not available with the L treatment.
Up to three Q70L rear passengers are treated to reading lamps, a 12-volt power outlet, rear door close assist, and available heated seats. Unlike its Far Eastern counterpart (and competitors like the $61,500 Hyundai Equus), the US-spec Q70L's rear seats don't recline. Bummer.