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Infiniti Prototype 10 concept to debut at Pebble Beach

Last year, Infiniti launched its gorgeous Prototype 9 concept at the Pebble Beach Concours d'Elegance. It was an open-wheel, retro-styled car inspired by Grand Prix racers of old. Just as important as its design, though, was its powertrain. It was all-electric. This year, at Pebble Beach, Infiniti will return with a new speedster concept called Prototype 10. It, too, will be electrified. Teased in the above image, the open-cockpit Prototype 10 will be another single-seater steeped in classic design, though with looks the automaker describes as "cool, clean and forward-looking," borrowing some cues from the Infiniti Q Inspiration concept we saw at the Detroit Auto Show earlier this year. Karim Habib, Infiniti's executive design director, describes Prototype 10: The Infiniti Prototype 10 echoes the layout and design of some of the most evocative car designs of all time, where power was celebrated through high-powered single-seat competition cars. Our new concept speaks of an electrified future, something which is reflected in its form and details. It is appropriate that we found inspiration in an optimistic bygone era in which cars were characterized by the simple love of driving. Still, Infiniti leaves out most of the details about the car. We're curious what kind of "electrified" powertrain Prototype 10 will use, but the company plans to electrify its whole lineup beginning in 2021. It's possible Infiniti could tease further images and information, but we'll likely have to wait for its official unveiling at Pebble Beach on Aug. 23, which is right around the corner. If the last two concepts are any indication, this one should be a stunner as well. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Infiniti Green Infiniti Convertible Concept Cars Electric Hybrid Performance Pebble Beach

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti lifts veil on Q60 Concept in final teaser shot

Well, here it is. Ahead of its official debut at next week's 2015 North American International Auto Show, Infiniti has given us our final "teaser" image of the new Q60 Concept. Teaser, though, applies only loosely, as this is a full-frontal shot of the new two-door, meaning all we're waiting on is the glut of information that will follow ahead of next week's show in Detroit. Overall, it's a very attractive piece of sheetmetal. There are a lot of interesting design touches, including the new nose, which is very, very heavily inspired by Infiniti's partnership with the Red Bull Racing Formula 1 team. Aside from that, many of the company's most notable styling touches have been toned down on the Q60 Concept, particularly the double-arch grille, which has been softened noticeably. The slim headlights, aggressive kink in the beltline behind the B-pillar, strong character line and the air-curtain-like element behind the front wheel arch are the other big styling features. We'll have far more on the Q60 Concept on Sunday, January 11, when it makes its official debut on the eve of the Detroit Auto Show. Until then, take a look at the final teaser up top and let us know what you think of Infiniti's latest efforts in Comments.