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Infiniti Q50 steer-by-wire system took 10 years to develop [w/video]

Infiniti's Direct Adaptive Steering (DAS) is quite a novelty - the system employs no physical connection between the steering wheel and the front wheels under normal circumstances and instead relies on a computer, clutch and steering-angle actuator to guide vehicles down the road with input from the driver.
In our First Drive review of a 2014 Infiniti Q50 equipped with the system, we weren't overly impressed by the artificial feedback. But we can't help but be impressed with how long Infiniti spent on its development: a full 10 years, according to Autoline Daily in the video report below. A staggering 70 percent of the research and development time spent on DAS was devoted to getting the steering feel right, and unfortunately, our first impression suggests their results still leave something to be desired, as we found it lacked the sporty feeling a sport sedan should have.
The weight of DAS is comparable to that of a conventional steering system due to its complexity. For example, three ECUs are used in the first-generation DAS system to ensure there's never a loss of steering, but Infiniti is refining the technology and is working to simplify it to reduce weight. One day Infiniti hopes that only one ECU will be needed to control DAS. We just hope it doesn't take the Japanese automaker another ten years to get the steering feel right.

Infiniti cribs new US boss from Porsche

Just weeks before he was supposed to become CEO of Porsche Cars Australia, Infiniti has apparently offered Porsche COO and Executive Vice President Michael Bartsch a deal he couldn't refuse. Thus, Bartsch has join the company as Vice President of Infiniti Americas, the luxury marque's top North American post. Bartsch replaces Ben Poore, who has been with the automaker since 2008, having led both a 22-percent sales surge in 2012 and the brand's current sales slough, Automotive News reports.
Bartsch, Porsche's No. 2 US executive, has held the COO and Executive Vice President positions at Porsche since 2005 and was scheduled to become CEO of Porsche's Oz division on September 1. Infiniti has experienced a number of recent personnel changes in the past week: it named Vincent Gillet, formerly an executive for Starwood Hotels & Resorts, to lead its marketing efforts worldwide and Simon Cox, a former designer for automakers including Ford and Peugeot, to head a new design studio in London.
Poore reportedly will pursue other interests outside of the auto industry. Read more about the personnel change in the press release below.

Recharge Wrap-up: Infiniti PHEV, free biodiesel?

In certain cases, biodiesel is so inexpensive that it is essentially free to use. Thanks to the decline of crude oil prices, other fuels, including biodiesel, have been following the trend. After setting new renewable fuel mandates, Congress also reinstated a $1-per-gallon tax credit for refiners. With such low prices, Midwest refiners are paying as low as $0.645 per gallon. In California, however, additional incentives mean some customers could get money back on the biodiesel they use, depending on the deals between producers and blenders and whether or not they share the credits. Read more from Ag Web. Infiniti is considering adding plug-in hybrid technology to its vehicle lineup. Infiniti CEO Roland Krueger says that it will leverage the EV expertise from Nissan for the electrification of its cars. Don't hold out for a luxury version of the Leaf wearing an Infiniti badge, though. When asked if an all-electric Infiniti were out of the questions, Krueger says, "Performance and the range are very important in the premium segment, so we believe that for Infiniti a hybrid or plug-in hybrid is the right proposition at this time." Read more from Automotive News Europe. Hyundai Tucson Fuel Cell drivers in California have logged a cumulative 1 million miles. With nearly 100 Tucson Fuel Cells sold so far in Southern California, these drivers have prevented some 385 tons of CO2 emissions. "Breaking the seven-figure consumer mileage barrier gives us new vision into the unlimited zero-emissions potential for Hyundai's fuel cell vehicles," says Hyundai's Mike O'Brien. "With our growing fleet of hydrogen-powered Tucson fuel cell vehicles accumulating one million miles this quickly, one can only imagine the unlimited potential for a zero-emissions hydrogen vehicle future." Read more in the press release below. Hyundai Tucson Fuel Cell Drivers Accumulate More Than One Million Zero-Emission Miles Cumulative Zero-emissions Miles by Southern California Fuel Cell Drivers Breaches the Seven-Figure Mileage Barrier Fuel Cell clean H2O emissions effectively replaced approximately 385 Tons of CO2 emissions compared with gasoline vehicles of similar size FOUNTAIN VALLEY, Calif., Feb.