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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Infiniti boss De Nysschen confirms next-gen Q60 Coupe, ponders high-performance variants

We've known since mid-December that Infiniti's new global model naming convention would turn the current-generation G37 Coupe into the Q60 Coupe starting next year, but we haven't been clear on whether the model-range-formerly-known-as-G would get a successor, especially as its volume has traditionally been a lot lower than its sedan counterpart.
Thankfully, Infiniti president Johann De Nysschen (above) has stepped up to confirm that the newly revealed Q50 sedan will receive a two-door counterpart, though perhaps not as quickly as some would like. According to an interview with Australia's CarAdvice.com, De Nysschen says "the coupe we can probably expect two-and-a-half to three years down the road." That news also suggests that if there's an eventual convertible version, that it's a long way off, too. Why so long? Infiniti has "a lot of priorities" - priorities that undoubtedly include an already-confirmed front-wheel-drive small hatchback/crossover.
The report also indicates that Infiniti has some aspirations for stretching its new Q50/Q60 range in a higher-performance direction to take on competitors like BMW and Audi, the latter being De Nysschen's former employer. There's far from a firm timetable offered, of course, with De Nysschen saying "someday in the future we will be able to offer more high performance versions [of Q50] than we have today... the dynamic capabilities of this platform are very significant. It can handle far higher power than the engines we are using at launch."

Infiniti hybrid sports car coming by 2016 after all?

Infiniti makes plenty of good cars, crossovers and SUVs. The premium Japanese brand also has a well-defined presence in racing on the world's largest stage in the form of a partnership with Red Bull in Formula 1. What Infiniti doesn't have, though, is a range-topping halo car.
A report from Autocar in the UK suggests that Infiniti's gaping top-shelf hole may soon be plugged by 2016 with a new hybrid sports car along the lines of the well-received Emerg-E and Essence concepts. This report is contrary to news we heard from Autocar late last year, when company officials reportedly told the publication that a swoopy and fuel-efficient machine like the Emerg-E wouldn't be produced.
Interestingly, Infiniti is said to sense strong demand from so-called "little emperors ... who are used to getting what they want," many of whom live in Asian countries, who are also environmentally conscious. Infiniti exec Andy Palmer told Autocar to expect something "like the Tesla sports car option, but with more flexibility in terms of range."