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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti delays fastback-like QX55 crossover until late 2020

Infiniti confirmed it has delayed QX55 production by about five months. The as-yet-unveiled crossover is a swoopier, more stylish evolution of the QX50 with a fastback-like roof line inspired by some of the company's past models. The Nissan-owned company informed its suppliers production will start in November 2020, not in June as previously announced. It explained it needs to "ensure production capability" at the Aguascalientes, Mexico, facility that will manufacture the model. It didn't provide additional details, though a spokesperson confirmed the new timeline to Automotive News. The factory — a joint-venture between Mercedes-Benz parent company Daimler and Nissan — also makes the QX50, the A-Class, the Kicks, and the Sentra, among other models. "Production schedules are internal and due to various operation priorities can move — sometimes forward, sometimes backward — as a normal course of business," a spokesperson told Autoblog.  The QX55 is based on the aforementioned QX50, and spy shots confirm the two models share several design cues when viewed from the front. Minor nameplate-specific details will set the 55 apart from the 50. It's a different story out back, where the 55 ditches the 50's family-friendly silhouette for a fast-sloping roofline penned with an eye on the first-generation FX released for the 2003 model year, five years before the original BMW X6.  Infiniti is not yet revealing technical specifications, but we expect the variable-compression VC-Turbo engine will be one of the available powertrains. The turbocharged, 2.0-liter unit makes 268 horsepower and 280 pound-feet of torque in the QX50. It also returns 26 mpg in combined driving, according to the EPA. What remains to be seen is whether the delay also affects the car's unveiling date, which hasn't been publicly announced yet. An Infiniti spokesperson told Autoblog the QX55 is scheduled to make its debut "in the next few months," and pointed out it's one of five new models due out in the next three years. When it does arrive, the Infiniti QX55 will compete in the same segment as the BMW X4 and the Mercedes-Benz GLC Coupe.