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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2020 Infiniti QX80 refreshes its cabin, adds tech and safety features

After performing a nip-tuck on the Infiniti QX80's sheetmetal for the 2018 model year, designers have massaged the QX80's interior for 2020. The driver's cluster keeps the analog gauges but loses the previous, low-res digital information screen. A new seven-inch TFT display is tucked between the dials. The infotainment spread on the center console finally gets the real estate it deserves, an eight-inch touchscreen up top with a seven-inch touchscreen below. Android Auto and Apple CarPlay are standard, as is Wi-Fi hotspot capability. Above all that, the rear view mirror went to school to become the Smart Rear View Mirror, meaning it can operate as the usual reflective surface or as a monitor for the rear-mounted camera feed. It's an option on the entry Luxe trim, standard on the top Limited trim. New standard safety features on both variants include backup collision intervention, blind-spot warning, lane departure warning, and rear door alert. On the aesthetic side, a new Charcoal Burl wood interior trim with gradation joins two new premium exterior colors, Coulis Red and Mineral Black. For more intense ornamentation, Infiniti offers the Edition 30 package for 2020 with a black mesh grille and dark chrome trim on the front fascia, black mirror caps, more dark chrome on the tailgate finisher, stainless steel kickplates, and 22-inch dark wheels with black center caps. It's possible engineers will turn to the engine for the next update cycle. For now, the QX80 continues with the 5.6-liter V8 putting out 400 horsepower and 413 pound-feet of torque, shifting through a seven-speed automatic. It's a thirsty lump, the first version of the VK56VD engine hitting the market in the Infiniti Q45 of 2002, but QX80 fuel economy is in the ballpark with other full-sized, V8 competition.  As has happened for the past few years, prices go up for both trims. The Luxe starts at $66,750, a $1,250 bump over 2019. The destination charge also rose by $100 to $1,395; adding that brings the total to a $68,145. Opting for 4WD on the Luxe remains a $3,100 option. MSRP on the Limited goes up by $1,250 as well, totaling $92,845 after destination. Related Video:    

2023 Infiniti Q50 gets small price bump and Premium Care

The Infiniti Q50 sedan continues for 2023 without the support of its coupe sibling, the Q60. There are just three small changes on the way, one being the addition of Infiniti Premium Care. Expanded to every Infiniti sold or leased in the U.S., Premium Care is a regular maintenance program for items like oil and filter changes, tire rotations, and inspections for up to three years. The second change is a higher price, the Q50 starting at $43,725 including the $1,075 destination fee, a $610 increase over 2022. MSRPs for the three trims next year and differences from 2022 are: Q50 Luxe: $43,725 ($610) Q50 Sensory: $49,425 ($400) Q50 Red Sport 400: $57,575 ($600) The last change is the availability of a Saddle Brown interior, which used to require stepping up to the Sensory. Rear-wheel drive is the standard layout, all-wheel drive can be optioned to any trim for $2,000. The twin-turbo 3.0-liter V6 hold steady at 300 horsepower and 295 pound-feet of torque for the Luxe and Sensory, or 400 hp and 350 lb-ft for the Red Sport 400, shifting through a seven-speed automatic no matter the output. It's possible there are more people who want to know where the Q50 is going than want to buy the car. The brand sold 8,482 Q50s in the first half of 2021, but just 3,717 units in the first half of this year. The high point came in 2016 when 44,007 units moved that year, two years after the sedan went on sale, and the model heading into 2023 has been hanging on for 10 years. The brand talked about a potential new electrified platform for the sedan in 2018, but come 2021 Nikkei Asia reported parent company Nissan would be ending development of all sedans in Japan excepting the Skyline. The Q50 seems like it's doing circles in a product cul-de-sac, knowing there's no point in revamping the current generation or developing a new one. But the car on sale is just bringing down values; unlike much of the rest of the market, there's real money to be saved on a one- or two-year-old Q50. Perhaps when the electric revolution has some power behind it in 2027 or 2028, we could see a return to the hot Infiniti sedans of yore.