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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

2017 Infiniti QX30 beefed up and ready for LA debut

Infiniti has released the first details and photos of its new compact crossover. Dubbed the QX30, the latest addition to the premium lineup is set for parallel debuts at the upcoming auto shows in Los Angeles and in Guangzhou, China. And with it, the luxury automaker is going after a younger demographic. Previewed by the QX30 concept unveiled earlier this year in Geneva, the new crossover joins the Q30 hatchback in Infiniti's new "entry-level" model line. Set to be produced at Nissan's mega factory in Sunderland, UK, the QX30 will be the first Infiniti to be built in Europe. But as you might discern from its introduction in LA, it'll form a vital part of the brand's strategy for the US market as well. The design looks instantly recognizable as an Infiniti, looking almost exactly like the Q30... only more rugged. Apart from the increased ride height, suitably ruggedized lower bodywork, and telltale (but slimline) roof rails, it adopts the same curvaceous, organic lines as the hatchback, and signature double-arch grille and kinked C-pillar as you'd expect from any modern Infiniti. The Japanese automaker has yet to show us much of the interior, but it promises an asymmetric design, premium materials, and ergonomic surfaces. Nor has Infiniti revealed much in the way of technical details. What it has told us, however, is that the new QX30 will encompass an all-wheel-drive system capable of sending up to 50 percent of output to the rear wheels, running through a seven-speed dual clutch transmission. Availability of diesel and gasoline engines will depend on the individual market. If its lower-riding stablemate is anything to go by, we should be looking at a 2.0-liter turbo four producing 208 horsepower and 258 pound-feet of torque. Technical specifications are due to be announced closer to its market introduction in the middle of next year. At that point, rivals like the Mercedes GLA, Audi Q3, BMW X1, and Lexus NX will be put on notice as Infiniti joins an increasingly competitive market for premium compact crossovers.

Junkyard Gem: 1999 Infiniti G20t

When Honda began making zooted-up Civics with big engines and different bodywork in the late 1980s, selling them as Acura Integras in North America and raking in many dollars, Nissan took note. For the 1990 model year and the launch of the Infiniti brand, the luxed-out version of the Euro-market Nissan Primera sedan got Infiniti G20 badging and went on sale over here. After a two-year hiatus in 1997 and 1998, the all-new G20 made its debut for the 1999 model year, and that's what we've got here: a fully equipped Touring version with 5-speed manual transmission, spotted in a Denver boneyard. The G20 Touring got leather seats, a limited-slip differential, and a racy-looking spoiler. Sure looks speedy, though the G20t was less about performance than it was about comfort. G20t buyers got these hep-looking 16" wheels. With just 140 horses from its SR20DE engine (which also went into the quicker Sentra-based machinery of 1999), the G20t wouldn't be beating many of its competitors in drag races.  With the 5-speed manual transmission, though, the stock G20t became tolerably fun. Plenty of G20 owners added more power and threw connecting rods enjoyed sport-compact domination during the early 20th century. This one seems pretty tired, but hints of the original snazziness of its interior remain. The good old packing-tape taillight repair. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Born in Japan, went to finishing school in Europe. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the UK, a man who felt compelled to play a driving game (equipped with a disturbingly phallic joystick controller) discovers the Primera. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This ad positions the Primera as the car of choice for bungling British bank robbers. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In Japan, the TV commercials touted the new Primera's advanced suspension design. Featured Gallery Junked 1999 Infiniti G20t View 17 Photos Auto News Infiniti Automotive History Sedan Junkyard Gems