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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

Infiniti cribs new US boss from Porsche

Just weeks before he was supposed to become CEO of Porsche Cars Australia, Infiniti has apparently offered Porsche COO and Executive Vice President Michael Bartsch a deal he couldn't refuse. Thus, Bartsch has join the company as Vice President of Infiniti Americas, the luxury marque's top North American post. Bartsch replaces Ben Poore, who has been with the automaker since 2008, having led both a 22-percent sales surge in 2012 and the brand's current sales slough, Automotive News reports.
Bartsch, Porsche's No. 2 US executive, has held the COO and Executive Vice President positions at Porsche since 2005 and was scheduled to become CEO of Porsche's Oz division on September 1. Infiniti has experienced a number of recent personnel changes in the past week: it named Vincent Gillet, formerly an executive for Starwood Hotels & Resorts, to lead its marketing efforts worldwide and Simon Cox, a former designer for automakers including Ford and Peugeot, to head a new design studio in London.
Poore reportedly will pursue other interests outside of the auto industry. Read more about the personnel change in the press release below.

2025 Infiniti QX80 First Look: Can it command a hundred grand?

NEW YORK CITY — If Infiniti has its way, the all-new 2025 QX80 will be the flagship SUV that leads NissanÂ’s luxury marque into a much-needed renaissance. By the time the 2025 QX80 debuts, the current generation will have been on the market for 15 years. The model dates to 2010, when it debuted as the QX56 (prior to InfinitiÂ’s naming system revamp). The QX56/QX80 received a lot of hate for avant-garde styling that appeared to have been birthed from an H.R. Giger space horror. The 2025 iteration tones that down significantly with fewer curves and more chiseled lines. As previewed by the QX Monograph concept, the complete absence of surfacing on the sides is as unfussy it gets. The nose retains InfinitiÂ’s trademark double-arch grille, inspired by the enduring stone bridges of traditional Japanese gardens. Similarly, its vertical slats are meant to evoke the spires of a bamboo forest. The new Infiniti logo is now 3-dimensional, with the “infinite road” dropping into the center like a black hole. Unlike a black hole, it illuminates in an eye-catching effect that, thankfully, feels less pretentious than MercedesÂ’ glowing stars. At the rear, a full-width taillight bar recalls lights reflected in water and is made up of more than 300 LEDs. The thin lights flanking the grille are DRLs, while the QX80Â’s real headlights are embedded in nooks just above vents on either side of the front fascia. Happily, those vents are functional, directing cooling air to beefy two-pot calipers and 13-inch discs. Likewise, the (finally de-chromed!) driverÂ’s side fender vent acts as a heat extractor. That heat is generated by a new twin-turbo 3.5-liter V6 that replaces the outgoing naturally aspirated V8. Mated to a 9-speed automatic, it hails from the same engine family as the GT-R supercar and makes 450 horsepower and 516 lb-ft of torque, a surge of 50 horses and 105 lb-ft. At the same time, Infiniti says it gets 20% better fuel economy. Many forget that beneath the predecessorÂ’s alien beluga sheetmetal was a solid luxury SUV with real off-road bones. It was built on the same platform as the Nissan Patrol, a hard-core 4x4 that competes toe-to-toe with the legendary Toyota Land Cruiser in foreign markets. Come 2025 the QX80 will continue to share a chassis with the new Patrol, albeit an all-new body-on-frame unit that Infiniti says has 57% more lateral stiffness than the outgoing model and 300% increased torsional stiffness.