2009 Infiniti on 2040-cars

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Infiniti previews modified Q50 Red Sport 400 for SEMA

Infiniti sports sedans are having a bit of a renaissance these days thanks the dirt cheap prices of high mileage G35s and G37s. As such, it's a good a time as any for Infiniti to introduce an aspirational vehicle in the same lineage: a Q50 Red Sport 400 built for the 2023 SEMA Show. The Q50 is probably not a car you've given much thought about in recent years, as it's been hanging around largely unchanged since its introduction in 2014. Infiniti hasn't had a presence at SEMA for most of that time either. This year, the luxury brand has cooked up a Q50 Red Sport 400 loaded with aftermarket accessories for the Vegas extravaganza. The car was built to showcase products from the Infiniti Performance line accessories, which includes suspension bits like upper control arms, rear traction rods, endlinks and more. There's also performance brake pads and a cat-back exhaust with the Infiniti logo etched into the tip. The Q50 show car also adds more coolant into the cooling system with a thicker radiator, a billet-aluminum expansion tank and an auxiliary intercooler tank. Naturally, there's a cold-air intake too. The build was done in part with Mobil 1, who has filled the 400-horsepower twin-turbo 3.0-liter V6 with 0w-20 synthetic.  The most desirable parts of all might be the four lightweight Nismo LM-RS1 wheels. Measuring 19 inches in diameter and 9.5 inches in width, they are available in black, gray, or bronze. The purpose of all this, Infiniti says, is to let owners of the Q50 and Q60 (and older G37s and G35s) know that the company offers a line of parts for customization. It's not the first time Infiniti has tried something like this. Anyone remember the short-lived Infiniti Performance Line (IPL) from 2010? Infiniti's commitment to performance has always seemed half-hearted. Maybe this time it'll stick around for a bit longer.

Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

Infiniti to launch first electric car, to be made in China

BEIJING — The first electric car for Nissan's premium brand Infiniti will be a sporty sedan produced in China, the Japanese carmaker said in a statement viewed by Reuters ahead of a public announcement expected as soon as Wednesday. The vehicle would hit the market in around three years, and consumers would get a taste when the company unveils a concept car, dubbed the Qs Inspiration electric sedan, at the Shanghai auto show later this week, Nissan officials said. "China has the most growth potential for electric vehicles globally, especially in the premium segment," Infiniti Chairman Christian Meunier said in the statement seen by Reuters. Automakers operating in China have to sell more so-called new-energy vehicles, either battery electric cars or plug-in electric hybrids, to comply with official production quotas designed to reduce smog. It was not immediately clear whether Infiniti planned to produce its first electric vehicle in other markets. An Infiniti spokesman said, however, the brand did not intend to export the e-sedan from China. The planned e-sedan is part of Infiniti's longer-term strategy to significantly electrify its product lineup. Brand officials have said that from 2021 every Infiniti model launched will be either an all-electric car or so-called "e-Power" hybrids, underlining Nissan's previously announced plan to make Infiniti primarily an electrified offering. The sedan likely would be built on a new flexible architecture developed specifically to accommodate electrified powertrains, Infiniti said in the statement. Its design, especially the interior, would be significantly different than current models, design chief Karim Habib said. EVs do not have bulky gasoline engines and transmissions, opening up space inside the car. "It will have a flat floor, and if you are a passenger you can cross your legs or stretch out your legs," Habib told Reuters. Competition in China's rapidly emerging electric car market is heating up amid an onslaught of models from startups such as Nio and WM Motor, as well as those from established automakers. In the luxury segment, Infiniti will be competing with Tesla Model S and Model X, as well as other models due to be launched in coming months by Audi, Mercedes-Benz, BMW and Lexus.