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Mystery shoppers love Infiniti, hate Tesla

Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study

Infiniti expanding lineup by 60% over next five years

Johan de Nysschen had only been at the helm of Infiniti for two years when he left for a position atop Cadillac. But in that time, he indeed left his mark on the brand. Most visibly, there was the drastic Q-ification of the company's vehicle naming strategy, but beyond that were big plans to beef up the Infiniti brand with the goal of making it a fully competitive luxury automaker.
Autoblog spoke with Michael Bartsch, vice president of Infiniti Americas, during Monterey Car Week, and he confirms Infiniti's brand direction is "still exactly as Johan presented it." Over the next five years, the company's portfolio will expand by 60 percent, and that will be aided with additional engine and transmission plants, most notably the recent collaboration with Daimler to build 2.0-liter turbocharged four-cylinder engines.
Infiniti's lineup will grow to include eight sedans/coupes and five crossovers/SUVs.

First Infiniti QX30 Concept image released ahead of Geneva Motor Show

After releasing a shadowy glimpse of the rear of the QX30 Concept a few days ago, Infiniti is finally shining some light on the premium compact crossover's backside ahead of the vehicle's full debut at the 2015 Geneva Motor Show on March 3. The QX30 is a thorough reworking of the brand's Q30 Concept from the 2013 Frankfurt Motor Show. Many of the same styling elements show up on the latest luxury crossover interpretation, but the touches are tweaked to better align with Infiniti's latest look. In addition to jacking up the ride height by 1.2 inches, the CUV gets hard creases in its sheetmetal and complicated 21-inch aluminum wheels that really grab the eye. The rear wears a contrasting dark purple stripe that separates the hatch area from the exhaust tips housed in the skid plate, and both concepts share a coupe-like proportion with the backseat door pulls hidden for a cleaner line. While not pictured, the company says the vehicle has a glass roof. Infiniti still isn't showing the aluminum-trimmed front of the concept yet, but the automaker admits that the styling on display here hints at the possibility of a future premium compact crossover, which isn't really a surprise. The company has talked about a production QX30 several times in the past. First image release of strong and stylish Infiniti QX30 Concept • Concept combines elevated crossover stance with strong coupe contours • World premiere at 2015 Geneva International Motor Show • Enhanced crossover is 30mm taller than Q30 Concept HONG KONG – Infiniti today provides the first full glimpse of the QX30 Concept, which will have its world premiere at the 2015 Geneva International Motor Show. The crossover concept hints at a future premium compact vehicle and gives a strong indication of the brand's commitment to this segment. Pushing design boundaries, the QX30 Concept combines the sleek lines of a coupe with the distinguishing features and higher stance of a crossover. Looking poised for action, yet fluid, it promises to deliver effortless capability with style. "We wanted the spontaneous fluidity of the QX30 Concept design to cut through the urban clutter and rigidity, reflecting its go-anywhere and spur-of-the-moment nature," said Alfonso Albaisa, Infiniti Executive Design Director.