2005 Infiniti Fx35 on 2040-cars

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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Infiniti Synaptiq concept 'spinal lock attachment' makes you one with your car

The theme of this year's LA Design Challenge is "Sensing the future" and asks, "How will cars interact with us in 2029?" Infiniti has kicked off entries in the LA Auto Show's yearly visionary party with its low, wide and versatile Synaptiq concept. Less a car and more of a set of interlocking pieces, the Synaptiq is termed a "universal fuselage pod," a teardrop-shaped capsule with a liquid-crystal canopy that can be fitted to different propulsion devices: a Formula One-like chassis, a desert buggy rig and a jet airframe.
Yet it answers the challenge not by being able to fly through deserts and air, but with its human-machine interface. The driver/pilot wears a Synaptic S.U.I.T. (Symbiotic User Interface Technology) fitted with biometric sensors and synthetic muscles, and through a "spinal lock attachment," he or she is made one with the car.
You gaze upon its gewgaws in the gallery above, and read more about it and other concepts from Acura, CALTY, Honda, Mercedes-Benz, Nissan, Peterbilt, Qoros, Subaru and Volkswagen that will vie for the King of the Future title at next week's LA Auto Show.

Autoblog Podcast #344

Doug DeMuro from Plays With Cars, Infiniti Q50, Subaru BRZ STI, Porsche Macan
Episode #344 of the Autoblog podcast is here, and this week, Dan Roth and Executive Editor Chris Paukert are joined by Doug DeMuro, author of Plays With Cars and prolific internet autowriting presence. Topics include the latest spy shots of the Porsche Macan, the 2014 Infiniti Q50, and the teaser images we've recently seen of a Subaru BRZ wearing STI badges. As always, we start with what's in the garage and finish up with some of your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #344: