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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Nissan Skyline Nismo gets a more powerful Z engine

Recent rumors claim the Nissan Skyline will morph into an electric crossover in the coming years. Regardless of whether or not they're true, the company isn't done with the current, gasoline-powered Skyline yet and it launched a limited-edition, Nismo-branded model in Japan. If you're experiencing deja vu, it's likely because the Nissan Skyline is sold as the Infiniti Q50 in the United States. We even get a range-topping, performance-oriented trim level, the 400-horsepower Red Sport 400. The Skyline Nismo goes further, though, by adopting an evolution of the twin-turbocharged, 3.0-liter V6 that powers the Red Sport 400 and the Z coupe. It's rated at 414 horsepower and 404 pound-feet of torque. For context, the Q50 and Z pack 400-horsepower and just 350 pound-feet of torque. The Nismo's engine spins just the rear wheels via a seven-speed automatic transmission, whereas America's Red Sport 400 is available with all-wheel drive. Nissan didn't settle for adding a few horses to the cavalry, slapping a couple of "Nismo" emblems to the body, and calling it a job well done. Its engineers redesigned the Skyline's suspension system, installed fade-resistant brake pads and recalibrated the various vehicle control systems, including the ABS, to deliver a sportier driving experience on and off the track. The brand even went as far as securing the windshield and the rear window with a type of adhesive normally reserved for the GT-R Nismo to improve rigidity without adding weight.  Visual updates are part of the Nismo package as well, including 19-inch Enkei wheels wrapped by tires that are wider than the ones worn by the regular-production model, an old-school "GT" emblem on each fender, and a body kit that includes a front splitter and side skirts. These updates aren't just for show: Nissan notes the redesigned grille opening helps channel additional cooling air to the radiator and the oil cooler. The Nismo treatment also permeates the cabin. The front passengers sit on Recaro sport seats with red inserts, while the driver faces a steering wheel with a red 12-o'clock mark as well as a new-look tachometer with a red ring and a small "Nismo" logo below the needle. Enthusiasts who want an even rarer version of the current-generation Skyline can try their luck at scoring the Nismo Limited.

Infiniti takes QX60 on vacation for National Lampoon-inspired ad

Infiniti is packing up its version of the Wagon Queen Family Truckster for a new ad inspired by the American comedy classic National Lampoon's Vacation. Well, actually the 30-second spot replaces the green station wagon with a QX60, but the commercial does a great job of evoking the movie in a short time. The release timing is clearly perfect too given the remake hitting theaters on July 29 with Ed Helms and Christina Applegate. Infiniti's ad replicates one of the film's memorable scenes, but it replaces Chevy Chase behind the wheel of the Family Truckster and Christie Brinkley in a Ferrari 308. Instead, we get Ethan Embry in a QX60 and a blonde in a Lamborghini Gallardo droptop. The slight twist at the end really makes the commercial work, though. The ad starts airing nationally on July 9, but you can watch it streaming above now. Beyond just the surface-level homage, Infiniti gives the spot a slightly deeper connection to the Vacation series. In 1997's Vegas Vacation, Embry played Rusty. INFINITI DEBUTS NEW QX60 "VACATION" AD CAMPAIGN Infiniti recreates famous scene from "National Lampoon's Vacation" in 30-second commercial with 2015 QX60 Luxury Crossover Commercial stars Christie Brinkley and Ethan Embry Campaign includes extensions in digital and social media NASHVILLE, Tenn. – Infiniti has released a new campaign for the 2015 QX60, inspired by the 1983 classic "National Lampoon's Vacation" which coincides with the July 29 release of Warner Bros. Studio's remake. The campaign begins with a TV commercial starring the original movie's car-loving blonde bombshell and supermodel, Christie Brinkley, and puts a spin on the famous movie scene as the modern day family heads to Walley World. In the national spot titled "Vacation," Ethan Embry (who notably starred as Rusty in "Vegas Vacation") loads his family in the roomy 3-row QX60 and hits the road for Walley World. While on the road trip, Ethan looks in his side view mirror and sees an attractive blonde in a sports car fast approaching. As Ethan and the blonde keep up with each other on the highway, Christie Brinkley is revealed as his wife who catches this action and ends the scene with an ironic response: "Honey, a blonde in a convertible? Seriously?" The popular Infiniti QX60 continues to stand out in the premium crossover segment, excelling in the areas that luxury crossover buyers desire most – interior versatility, roominess, available safety, and available advanced hospitality features.