2003 Infiniti Fx35 - One Owner - Clean Carfax - Bose Premium Sound System on 2040-cars

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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti previews modified Q50 Red Sport 400 for SEMA

Infiniti sports sedans are having a bit of a renaissance these days thanks the dirt cheap prices of high mileage G35s and G37s. As such, it's a good a time as any for Infiniti to introduce an aspirational vehicle in the same lineage: a Q50 Red Sport 400 built for the 2023 SEMA Show. The Q50 is probably not a car you've given much thought about in recent years, as it's been hanging around largely unchanged since its introduction in 2014. Infiniti hasn't had a presence at SEMA for most of that time either. This year, the luxury brand has cooked up a Q50 Red Sport 400 loaded with aftermarket accessories for the Vegas extravaganza. The car was built to showcase products from the Infiniti Performance line accessories, which includes suspension bits like upper control arms, rear traction rods, endlinks and more. There's also performance brake pads and a cat-back exhaust with the Infiniti logo etched into the tip. The Q50 show car also adds more coolant into the cooling system with a thicker radiator, a billet-aluminum expansion tank and an auxiliary intercooler tank. Naturally, there's a cold-air intake too. The build was done in part with Mobil 1, who has filled the 400-horsepower twin-turbo 3.0-liter V6 with 0w-20 synthetic.  The most desirable parts of all might be the four lightweight Nismo LM-RS1 wheels. Measuring 19 inches in diameter and 9.5 inches in width, they are available in black, gray, or bronze. The purpose of all this, Infiniti says, is to let owners of the Q50 and Q60 (and older G37s and G35s) know that the company offers a line of parts for customization. It's not the first time Infiniti has tried something like this. Anyone remember the short-lived Infiniti Performance Line (IPL) from 2010? Infiniti's commitment to performance has always seemed half-hearted. Maybe this time it'll stick around for a bit longer.

Assessing Sebastian Vettel's first 100 days as Infiniti's director of performance

Whenever a new US president is elected, we know to expect a performance review as soon as he (or she) has spent 100 days in office. Sebastian Vettel, arguably given a job that is more important to Infiniti than the US president, has been the brand's director of performance for one hundred revolutions of The Blue Marble, and Infiniti has put together a videographic glimpse of his work at Paul Ricard, in the US and England.
We probably won't really get a grip on the full results of his efforts for a while - we doubt that he's been in his post long enough to significantly alter the trajectory of the Q50 sedan, for instance. But then again, Infiniti insists he's been integral to the car's dynamics development regime, suggesting he's been working as a test driver for some time before these 100 days. Of course, Vettel is a race car driver and brand ambassador first and foremost, but when he tells a Q50 engineer that "For the future, I think it's more comfortable to have the shift paddles on the steering wheel," we get the sense that he won't hesitate to suggest changes in forthcoming products. Check out more of his inputs in the video below as well as a press release detailing his visit to the tech center in Cranfield, UK.