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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti Q30 prototype has entry-level luxury in the bag

The Infiniti Q30 Concept signaled the Japanese brand's clear intentions to join the growing global compact premium segment. Now, as evidenced by these images, we can see development of the brand's first compact hatchback is proceeding apace.
Our spies point to the similarity between this camouflaged tester and the Mercedes-Benz GLA-Class as further evidence to the cars' shared platform, although we'll admit, we don't necessarily see the similarities. The Q30's overall look, to our eyes, is like a scaled-down, lower-riding QX50, the model previously known as EX. Infiniti design elements, like its squat greenhouse, long hood and double-arch grille are all visible.
The Mercedes-Benz connection should be clearer under the hood, though, as the Q30 is expected to be powered by the same 2.0-liter, turbocharged Mercedes four-pot that's been leading the charge throughout the brand's entry-level models, namely the CLA-, GLA- and C-Class.

2016 Infiniti Q50 Eau Rouge Prototype [w/video]

It only takes about half a lap of the Millbrook Proving Grounds for me to become convinced that Infiniti must build this car.
The sedan I am piloting around the English circuit is a working prototype of the Q50 Eau Rouge Concept that made its world debut at the 2014 Detroit Auto Show earlier this year. As a refresher, the exquisitely painted, burgundy metallic, four-door show car is based on the production Q50, enhanced with Infiniti Red Bull Racing-inspired carbon-fiber bodywork, aerodynamic upgrades and - as we would come to learn at the Geneva Motor Show a few months later - fitted with a beastly twin-turbocharged engine shared with the parent company's spectacular Nissan GT-R.
Despite lacking the concept's gorgeously expensive paint, the vinyl-wrapped red prototype seen here is much more appealing than the static concept, as it is mechanically complete - it can be driven - thus explaining why I have traveled one-third of the way around the world to test this enthusiast-tuned, one-of-a-kind machine at one of Europe's premier testing facilities.