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Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

MotorWeek revisits 1990 Infiniti Q45

With the one-two punch of the Lexus LS 400 and Infiniti Q45 in the early '90s, Japanese automakers started taking the fight directly to the established V8-powered German flagships on American roads. Here, we get MotorWeek's take on the latter and probably lesser known of those luxury sedans. While not so impressive today, the Q45's 4.5-liter V8 with 278 horsepower and 292 pound-feet of torque was pretty good by the contemporary standards. The big sedan was also offered with an optional all-wheel steering system that made the model quite a capable handler. The rear end even stepped out a just little during MotorWeek's slalom. Unfortunately, styling is very polarizing with these early sedans. Where the early LS looks planted with its big, chunky lines on the outside, the Infiniti is a bit more delicate. The design just doesn't scream about being a flagship sedan. The interior doesn't help sell the car as the top of luxury, either. While MotorWeek likes some of the amenities inside, there are complains about the reused switches from the Nissan Maxima and the extensive use of plastic, rather than wood. With Infiniti now having its sights on the global premium market and soon entering the compact segment, it's fascinating to see the very roots of the brand.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.