2011 Infiniti Ex35 Journey Sport Utility 4-door 3.5l Rwd W/tech & Nav on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti readies Juke-based ESQ crossover specifically for China

When most luxury automakers started getting into SUVs and crossovers, they started at with the largest models, but have gradually been getting smaller. Think Lexus and the LX, Audi and the Q7, or BMW and the X5, and you'll see what we mean, because each of them has been steadily downsizing its crossovers ever since. But Infiniti is going even smaller. At least, in China, anyway.
That's where the luxury marque from Nissan will soon be offering the new Infiniti ESQ. The smallest of Infiniti crossovers has been developed in China, exclusively for the Chinese market to meet Chinese tastes. It shares its underpinnings with the Nissan Juke, but instead of starting with the base model, Infiniti China has started with the more potent Juke Nismo - complete with 1.6-liter turbo four producing 197 horsepower - and added on premium accoutrements. The exterior that appears to be differentiated by a new grille and wheels, featuring the ESQ logo instead of Infiniti's, but the same quirky styling that sets the Juke apart. Though all we can of the interior is the steering wheel, you can bet that Infiniti gave the ESQ a more luxurious cabin space, too.
Infiniti's global communications manager Stefan Wienmann told Autoblog that the company is "expanding [its] portfolio not only globally but also specifically in China," adding the ESQ to a market-specific lineup that includes long-wheelbase versions of the Q50 sedan and QX50 crossover. "We see specific sales opportunities in this segment," explains Wienmann, adding that a targeted project like the ESQ "also enables us to gain experience in positioning a new premium model to the 'new millennials', a customer group that is very important to us."

Infiniti QX50 concept previews production model with variable compression engine

Infiniti revealed its QX50 concept ahead of its official debut at the Detroit Auto Show, and despite the concept title, it looks pretty much production-ready. The company calls the crossover "an evolution of the QX Sport Inspiration" concept, and that's certainly accurate. Side-by-side, the QX Sport, which we already figured was previewing a new QX50, and this concept look nearly identical. The primary changes are bumpers and side skirts that feature the obligatory aluminum trim to look like skid plates, and simple black plastic fender flares. The overall result is a crossover that is pleasant but not exactly exciting that bridges the gap between the small and swoopy QX30 and the large QX60. The plain wrapper hides plenty of impressive technology, though. Under the hood is Infiniti's fascinating variable-compression turbocharged engine. It's a 2.0-liter inline-four that can alter its compression ratio to anything between 8:1 and 14:1. The result is an engine that produces an estimated 268 horsepower and 288 lb-ft of torque. Infiniti says the four-cylinder should be about 27-percent more efficient than a comparable V6. In addition, while the company says this concept just shows a potential application of the engine, it's safe to say that you can expect it in the production model. With the new engine, the QX50 will also switch from to a front-drive platform, with all-wheel drive definitely an option or possibly standard; the current QX50 is based on the aging rear-drive FM platform used on other Infinitis and the Nissan 370Z. The other new tech buried in the QX50 concept's body is what Infiniti calls the "first production-ready incarnation" of its ProPilot semi-autonomous technology. The company doesn't go into great detail about what it will do except for handling stop-and-go highway traffic. We would hazard a guess that the system is functionally the same as the one introduced on the Nissan Serena minivan in Japan. It goes by the same name and can handle stop-and-go traffic, as well as maintain the car's lane position and distance behind other cars. It's another safe bet that we'll see this system in the production model. Other details about the car, such as the interior, have yet to be revealed. We're sure to see it as well as other information about the QX50's technology when it makes its full debut in Detroit. Related Video: