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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

Infiniti went out of its way to make the QX30 not a Mercedes

You can complain all you want about perceived badge engineering when a company (like Mercedes-Benz) sells a platform to another brand (such as Infiniti). The reality is that most buyers won't know the difference, and they won't even realize their Infiniti is really a Mercedes underneath or that their neighbor's GLA has the same basic parts as the QX30 they just bought. What's weird to me isn't that sameness, but the places where the two cute little utes differ. These two vehicles, which are more like tall hatchbacks, use the same Mercedes 2.0-liter turbo four and seven-speed dual-clutch transmission. Infiniti adds its own throttle and transmission calibrations. The suspension design is the same, although there are tuning differences. Both come standard with front-wheel drive, with all-wheel drive an option. Fuel economy matches for the FWD models, while the AWD Infiniti lags behind the Mercedes for some reason. So they're very similar despite their different looks. And design makes sense as a point of differentiation. Frankly, they go further than a lot of vehicles on shared platforms do – further, in fact, than the upcoming Nissan Navara-based Mercedes X-Class pickup does. The QX30 has its own sheetmetal and glass to separate it from the GLA-class. You probably think one looks better than the other. If you know where to look, the signs of sameness are obvious. Most major systems and pieces are shared, like the steering wheels (with different center covers), most switchgear, and things like interior and exterior door handles. Shared parts are fine as long as the parts are good ones. On that note, how many Tesla buyers realize their steering column and stalks, plus the window switches, come from Mercedes? And does that actually matter? We'd argue no. About those differences. Many are functional, like the fact the Infiniti does not carry over the Benz's Brake Hold feature – when you roll to a stop in the GLA (or any other Benz), pressing the brake pedal firmly applies the electric parking brake until you hit the gas to move again. The QX30 has an electric parking brake, but no Brake Hold feature. Someone used to driving Mercedes models will look a bit silly standing on the brake pedal to no effect. Ask us how we know. The Mercedes gauge package is carried over, but with the Infiniti font. Makes sense, although it's off-putting at first if you've seen the original, prompting a weird deja vu. Circular dash vents are replaced by rhomboid ones.

Infiniti will offer free wireless Apple CarPlay upgrades for 2020-2021 cars

Owners of 2020-2021 Infiniti products with Apple CarPlay should be happy to hear this news. Infiniti just announced that owners of those vehicles are now eligible for a free upgrade to wireless Apple CarPlay. The list of eligible models includes 2020-2021 Q50, Q60, QX50 and QX80. All of those vehicles already have Apple CarPlay and Android Auto, but they operate via a wired connection only. This upgrade will make it such that you no longer have to plug into your Lightning cable to have Apple CarPlay splashed across the screen. If you own any of the above vehicles, we’d recommend getting a service appointment to have the upgrade installed — the update is said to take less than an hour. Infiniti says the complimentary software update will be available from now until March 31, 2022. Basically, get it while you can. WeÂ’ve asked Infiniti if a similar upgrade was coming for Android users, as many other manufacturers offer wireless Android Auto in addition to wireless Apple CarPlay. All a spokesperson would say is that "Infiniti is looking at Android Auto for future vehicle integration." The lack of wireless Android Auto will be affecting about 20% of Infiniti owners, as even Infiniti approximates that 20% of its luxury buyers are not Apple users. At the very least, those owners will still have wired Android Auto. Related video:  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.