2007 Infiniti Qx56 Base Sport Utility 4-door 5.6l on 2040-cars

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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

2022 Infiniti QX60 spied running around post-Monograph Concept reveal

Infiniti recently revealed the QX60 Monograph Concept, a concept crossover meant to preview the next generation QX60. Today, the first spy shots of the QX60 in production form hit our desks. There’s a whole lot we canÂ’t see under the camouflage, but it looks fairly representative of what we expect a production version of the Monograph Concept would look like. The headlights, grille design, lower opening and side air intakes all look like they were pulled straight off the concept. It also has the same hood design with raised outer edges that lead right into the A-pillar. Its droopy side camouflage does a good job of disguising its curvaceous profile and pronounced rear fenders. We can see a hint of widening at the rear fenders, and we hope that the MonographÂ’s look is translated over to production there. The mirrors were moved further down onto the doors, and the flush door handles are done away with. This tester appears much less flamboyant with normal-size wheels replacing the giant and dramatic spinners on the Concept (gallery of the concept below). Infiniti QX60 Monograph View 36 Photos Infiniti is copying the shape of the rear over to production. We can clearly make out the raked rear window, overhanging spoiler and rounded shape of the back end. The taillights are a bit difficult to see, but their general design matches up to the Concept. As for the fancy chromed exhaust area on the concept, those spots appear flat and barren on this preproduction model. ItÂ’s still heavily covered in camo, though, so we donÂ’t yet know what the rear bumper design will look like in its final form. The production QX60 is set to be revealed next year where it will likely go on sale as a 2022 model year car. ItÂ’s unclear what powertrain(s) will be lurking under the hood, but at least we know the production version wonÂ’t stray terribly far from the concept now. Related Video:

Infiniti Q50 to enter British Touring Car Championship

Infiniti doesn't have much in the way of motorsports heritage. Sure, its logo is currently plastered all over the open-wheelers of the Red Bull Racing Formula One team, but that's little more than a series of stickers - the turbocharged V6 hybrid still comes from corporate cousin Renault.
Perhaps realizing that, the company is dipping its toe into the motorsports pool in a much bigger way (albeit in a far smaller series). The Nissan-owned luxury brand will campaign its Q50 sedan in the notoriously rowdy British Touring Car Championship with a new factory team, called Infiniti Support Our Paras Racing.
The team works with British veterans' charity Support Our Paras, and actually will employ a number of injured vets as part of the team, according to the report on Motor Authority.