2003 Infiniti G35 Sport Coupe 2-door 3.5l on 2040-cars

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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

A beautiful conundrum | 2017 Infiniti Q60 First Drive

"OK, this should be fun." Hands are rubbed together excitedly. It's a rear-wheel-drive sport coupe painted candy apple red. It's sleek, slinky, and uniquely styled. It's from the same folks who, in the 2000s, finally showed that BMW could be matched in the whole sport sedan/coupe game. Oh, and it has 400 horsepower. Four-hundred! With a four. And yet the 2017 Infiniti Q60 underwhelms. What looks so good on paper instead is rather conflicted, stuck somewhere in no-man's land between the traditional expectations of a performance sport coupe and those of comfier, more luxurious cruisers that isolate and pamper their occupants. It's a serious effort with serious engineering and a clear desire to be innovative, but at least in the range-topping Red Sport model we tested, it fails to come together in a way that truly excites or indulges. A great coupe should do one or the other, and ideally both. To explain, let's start under the hood, where Infiniti's all-new "VR" series 3.0-liter twin-turbo V6 makes its second appearance after debuting in the Q60's four-door sibling, the Q50. In the Q60 Silver Sport model, it produces 300 horsepower and 295 pound-feet of torque courtesy a pair of turbochargers that create 8.7 psi of boost. In the Red Sport, the knob is turned up to 14.7 psi, resulting in the oh-so-salivatory magic number of 400 hp along with 350 lb-ft of torque. A device known as an optical turbo speed sensor, special to the Red Sport, manages and maintains that extra boost, while an electric motor fitted to the valve timing system serves to quell any loss in throttle response due to forced induction. The Red also gets a second water-cooled intercooler, which, in both models, is distinctive for its more compact size, shorter airflow path, and, according to Infiniti, a resulting reduction in turbo lag and more immediate engine response. It's certainly a clear improvement on the somewhat rough 3.7-liter "VQ" V6 it replaces, which increasingly felt and sounded a little out of place in a luxury car. The new VR30DDTT, as it's so eloquently named, is buttery smooth and indeed responsive, likely capable of convincing luxury-car owners used to naturally aspirated V6s that everything's business as usual. Honestly, its character is reminiscent of a silky Honda V6. In some respects, that's a great thing. In others, it's where the Q60 starts to fall flat.

Airbag recall widens to include BMW, Chrysler, Ford and Toyota

The recall of faulty airbag inflators supplied by Takata has exploded today to grow to seven automakers. In most cases, only models in certain high-humidity regions were affected because the National Highway Traffic Safety Administration found in its investigation that moisture played a roll in determining whether there would be a problem. However, some companies opted for national campaigns. The exact number of affected models for these campaigns isn't yet known at this time.
BMW is recalling an undisclosed number of 325i, 325Xi, 330i and 330Xi models from the 2001 through 2005 model years and the 2001-2006 model year versions of the 325Ci and 330Ci for the driver side and passenger side inflators. Only vehicles currently registered in Florida, Puerto Rico, Hawaii and the US Virgin Islands are covered under this recall.
Neither Chrysler's filing with NHTSA nor its press release list the specific models affected, but a company spokesperson told Autoblog that at this time it only covers the driver and passenger side inflators for the 2006 Dodge Charger in Florida, Puerto Rico, Hawaii and the US Virgin Islands