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Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Sonata, Elantra driving down Hyundai quality scores

Hyundai was the butt of many jokes in the auto industry when it first entered the US market, but since then, it has forged ahead and built cars that stand with the best in their respective segments. The 2011 Sonata and 2011 Elantra were seen as the apotheosis of the brand's forward progress when they were introduced, but falling J.D. Power and Associates Dependability Study results may actually cause them to hurt the company's hard-earned reputation.
J.D Power's study examines three-year-old vehicles for problems per 100 vehicles. Since the 2011 study for 2008 model year cars, Hyundai has fallen from 10th overall with 132 problems to 27th in the 2014 survey of 2011 model year vehicles with 169 problems. It was also Hyundai's second consecutive year of an increase in reported problems. According to Automotive News, many of these problems are due to faults with the Sonata and Elantra, but J.D. Power didn't identify specifically what issues caused Hyundai's dependability to tumble so far down the list. However, the study found that, on average, reliability fell throughout the industry for the first time since 1998.
Getting the Sonata and Elantra right are vital to Hyundai. In 2013, they were the company's best-selling cars. "We'll be closely going through the data to see where improvements need to be made. Hyundai's goal is nothing short of quality leadership, and the report shows we have work to do," Hyundai spokesperson Jim Trainor said in an email to Autoblog.

2019 Hyundai Nexo fuel-cell debuts in California by year’s end

Hyundai will make its 2019 Nexo hydrogen fuel-cell crossover available in California by end of the year, and while it still hasn't announced pricing, it said the vehicle will be sold at Hyundai dealerships in Van Nuys and Tustin in Southern Cal, with a San Jose dealer coming online in early 2019. Read Autoblog's Quick Spin review of the 2019 Nexo here. The Nexo is the replacement for the Tucson Fuel Cell, which it leased to customers and use to log testing miles in 18 countries. Considered the second generation of Hyundai's fuel cell car, the Nexo boasts an estimated range of 380 miles, 115 more than its predecessor, in the Nexo Blue trim, with an estimated MPGe of 65 miles in the city, 58 on the highway and 61 combined. The Limited model offers a slightly more, uh, limited driving range of 354 miles and an estimated MPGe of 59/54/57. The EPA has yet to publish official fuel-economy ratings. Power and acceleration are also improved to 161 horsepower and 291 pound-feet of torque. Hyundai developed the Nexo on its own dedicated architecture, which it says weighs less (though how much is not known), offers an improved power-to-weight ratio, and delivers a 20 percent faster 0-60 mph sprint time at a not-particularly blistering 9.5 seconds over the Tuscon. Despite the three hydrogen tanks, they take up less total space than the Tucson FCEV, so rear cargo volume is increased by nearly 6 cubic feet to 29.6 cubic feet, with the battery relocated to the trunk. The Nexo is also longer by 10.3 inches and wider by 1.5 inches, with a longer wheelbase, though it's shorter by 1 inch. Overall power increases to 135 kilowatts, with a slightly less energy-dense fuel cell but a battery pack that jumps by 16 kW to 40 kW. The Nexo also gets a host of driver-assist technologies, like forward collision-avoidance assist, high-beam assist and what it calls remote smart parking assist, which enables the car to autonomously park or retrieve itself from either a parking space, including parallel slots and rear-first parking spaces. Related Video: