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Hyundai brings US troops to the Super Bowl, virtually

Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video:

2017 Hyundai Ioniq takes three-pronged approach to electrification

The Geneva Motor Show may be dominated by super/hypercars, but there is some more sensible metal on display. And one of the most reasonable cars might be the trifecta of Hyundai Ioniq models. This three-prong approach to electrification is a very aggressive move for Hyundai. A hybrid wouldn't be a big deal. Nor would a plug-in-electric model. But launching both of those vehicles alongside a pure EV is a very bold decision. In fact, if the full Ioniq range were to launch in the United States – which still isn't a certainty – Hyundai would be one of the only brands to offer all three branches of electrification in the same showroom. The hybrid model outguns the 121-system-horsepower Toyota Prius. Thanks to its 1.6-liter Kappa four-cylinder, 43-hp electric motor, and 1.56-kWh battery pack, there's a total of 139 hp and up to 195 pound-feet of torque. The plug-in model makes some changes to that formula, significantly increasing the size of the battery pack to a larger 8.9 kWh and increasing the power of the electric motor to an even 60 hp. Hyundai hasn't said if system output has been changed, but we do know the PHV will cover 31 miles on pure electricity. View 14 Photos As we covered in our original post, the EV Ioniq is something of an unknown quantity. Hyundai's lips loosened slightly in Geneva, though, revealing that the electric motor will produce up to 218 lb-ft of torque. That's in addition to 118 horsepower and an estimated range of 155 miles. And not that EV drivers are known speed demons, but Hyundai claims its newest EV will hit 103 miles per hour. This estimated range and torque output best America's two most notable EVs, the Ford Focus Electric and Nissan Leaf, although it's fair to point out that this duo is relatively long in the tooth. While it seems plausible that Hyundai will at least offer part of the Ioniq range in America, at this point it's just too early to be certain of anything.

2018 Hyundai Accent packs compact car style in a subcompact

Hyundai's smallest American offering, the Accent, has undergone a thoroughly substantial redesign. The result is a subcompact sedan that's slightly wider and slightly longer, and looks very much like its larger Elantra sibling. The Elantra's hexagonal, slatted grille, headlight shape, and greenhouse have all been scaled down to the Accent's smaller body. Even the taillights echo the pattern of those on the Elantra. Fortunately, the proportions weren't thrown off in the shrinking process, so the Accent is a reasonably handsome, if slightly conservative, sedan. The new Accent also sports a rather spiffy interior, at least with the red and black upholstery shown. That particular color combo wouldn't look out of place in an Elantra Sport. The dash itself isn't particularly remarkable, but it looks attractive enough and fairly straightforward. It also features a 7.0-inch touchscreen with which the occupants can use Apple CarPlay or Android Auto. The seats can also be had with heaters. Hyundai touts automatic emergency braking as an available safety option. Mechanically, the big news comes in the form of chassis rigidity improvements. Hyundai says the new Accent is 32 percent stiffer, thanks in part to more high-strength steel. Under the hood is an updated 1.6-liter direct injection four-cylinder that makes 132 horsepower and 119 lb-ft of torque. This is a bit surprising, as the output is slightly less than that of the outgoing model. On the flip side, Hyundai claims this engine is 7 percent more fuel efficient, and that low-rpm torque has been improved. Plus, 132 horsepower is on par with competitors, and buyers who want to make the most of it have the option of a six-speed manual. A six-speed automatic is available, too. Pricing hasn't been announced for the new Hyundai Accent, but the sedan will show up at dealers during the third quarter of this year. The hatchback version, which has yet to be shown, will arrive in the fourth quarter of 2017. Related Video: