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IED Torino students dream up the PassoCorto for Hyundai

Every year the students at the Istituto Europeo di Design (IED) in Turin work up something new to unveil at the Geneva Motor Show. It's usually a concept for an Italian automaker (like the Alfa Romeo Gloria, the Cisitalia 202 E or the Abarth ScorpION) or at least something European (like the concepts they worked up with McLaren or the ones they did for Aston Martin). But this time they've wandered a little farther from home in designing a sports car for Hyundai.
It's called the PassoCorto - Italian for "short wheelbase" - and it was designed in collaboration between the grad students in the Master in Transportation Design program (under the supervision of Pininfarina design Luca Borgogno) and the Hyundai's European design center.
The design (theoretically) calls for a 1.6-liter twin-turbo four, mounted amidships and driving 266 horsepower to the rear wheels. It looks pretty promising, and if Hyundai were ever keen on taking on the likes of the Alfa Romeo 4C and Porsche Cayman, this strikes us as a damn good place to start.

Next Hyundai Elantra GT hatchback previewed by i30 teaser

The Elantra GT hatchback looked a bit neglected after its sedan sibling was introduced last year. That said, the Elantra hatchbacks have historically been released after the sedan, and usually had significant differences between the two body styles. Based on this latest teaser from Hyundai, the hatchback will continue its unique streak. The teaser is officially for the European i30, but the i30 and Elantra hatchbacks have been the same vehicles since the late 2000s. There's also no sign of the American version being dropped or deviating from its European twin, so it seems a safe bet that this newest i30 will come here with the Elantra name. Hyundai does make it clear that this car was made with Europe in mind though, since both the press release and video tout the fact that all of the styling and development work was done in Europe. Peter Schreyer, lead designer for the Hyundai group, says this car is "the next step to how Hyundai design should be." So look for key design elements like the "cascading grille" to appear in future Hyundai vehicles. Speaking of design elements, we can actually spot a decent amount of them in the teaser image and video. The grille extends down the front of the bumper in a similar fashion to the sedan. Overall, the shape of the car looks more formal and upright than the steeply raked design of the current model. In addition, the sheet metal appears to be much less busy, with far fewer swoops and lines. The car will be fully revealed on September 7 just before the Paris Motor Show. Related Video:

Hyundai: Ryanville

Ryanville is a commercial about a town full of Ryan Reynolds clones, and two smitten women driving around in a brand new Elantra who can't help but gawk at the actor because he's everywhere. This is a great ad if you like Ryan Reynolds, as these two women (and many other people) do. Hyundai also wants to remind you that if you're distracted by Ryan Reynolds, the Elantra's active Automatic Emergency Braking with Pedestrian Detection will help prevent you from running his handsome clone over. Vote for this one if you like the commercial, Ryan Reynolds, or both. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad