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Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Hyundai reveals refreshed Grandeur sedan in South Korea

Never heard of the Hyundai Grandeur? That's alright, because that's just the name the model uses domestically. Over here it's known as the Azera, but it's back in Korea where Hyundai has revealed a revised version of what is currently the company's largest front-drive sedan.
Compared with the previous Grandeur and even the recently redone Azera we know, the new model is marginally longer and benefits from a redesigned bumpers front and rear, a new grille, new LED fog lamps and upgraded equipment. Inside there's a reshaped center stack with upgraded HVAC controls and an eight-inch nav screen, and keeping it all on the straight and narrow are all the latest electronic aids you'd expect of a high-end model from a global automaker.
Whereas the Azera is offered here with a 3.3-liter V6 packing 293 horsepower and 255 pound-feet of torque, back home Grandeur buyers get a choice of the 2.4-liter Theta II four-cylinder with 187 hp and 178 lb-ft or a 2.2-liter diesel with 199 hp and 325 lb-ft.