2016 Hyundai Veloster Turbo Coupe 3d on 2040-cars

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This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

Judge reduces damages in fatal Hyundai crash to $81M

Hyundai no longer has to pay $248 million as part of a court ruling from a fatal accident in Montana that killed two cousins in a 2005 Tiburon. The judge hearing the appeal revised the amount down to a total of about $81 million. She upheld the original $8.1 million in actual damages but reduced the punitive damages to $73 million from the previous $240 million.
According to Bloomberg, the judge refused Hyundai's desire to reduce the amount even further. She said in her court order that the company showed "an indifference to or reckless disregard of the health and safety of the motoring public."
In the original case, the families' attorneys alleged that the cracking of a faulty steering knuckle caused the fatal accident. Hyundai argued that fireworks had been let off inside the vehicle, which caused the driver to swerve and crash. In a statement released after the ruling, the automaker claimed that evidence supporting its defense was barred from the trial. According to Bloomberg, had the original amount of damages been upheld, it would have been the sixth-highest amount awarded by a jury in the US this year.

Genesis coupe getting 3.3T and all-wheel drive

The Hyundai Genesis Coupe looks to be getting a serious jolt of performance when the next-gen model hits the market. An example was recently spotted testing that wore the label "3.3T 8AT AWD," according to The Korean Car Blog citing Korean website Team Testdrive. That designation certainly didn't take much work to interpret. The turbocharged 3.3-liter engine under the hood was likely the twin-turbo V6 that Hyundai has been developing for the next-gen Genesis sedan for 2017 or 2018. With engineering still underway, the final specs for the turbocharged mill obviously haven't been published yet. However, Hyundai America's CEO previously suggested output in the neighborhood of the 420 horsepower from the company's current 5.0-liter V8. In addition, the V6 should weigh less and provide better fuel economy. According to The Korean Car Blog, the twin-turbo V6 would likely be for an N Performance variant of the Genesis Coupe. Given the rest of the test car's label, it would presumably pair the engine with an eight-speed automatic and all-wheel drive. With 348 hp from the 3.8-liter V6 in the current model, the new mill could be quite a potent upgrade. The next-gen Genesis Coupe is rumored to take styling inspiration from the Hyundai HND-9 Sports Coupe Concept (pictured above). While remaining a two-door, it can reportedly fit four adults more comfortably inside. Spy shots earlier this year showed one testing with the current model's body but modifications to the hood and fender arches. The engine was thought to be a V8 at the time, but perhaps this twin-turbo V6 was actually in there.