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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

2017 Hyundai Elantra Eco priced from $21,485

Hyundai announced base price for the 2017 Elantra Eco. $21,485 (including destination fee) gets you a sedan with a 1.4-liter turbo swapped in place of the Elanta's standard 1.8-liter or optional 2.0-liter four cylinder engines. EPA fuel economy figures of 40 highway, 32 city, 35 combined represent increases of 2, 4, and 3 over the 1.8-liter Elantra. The Elantra Eco gets mixed scores compared to the competition but the figures are misleading. The Hyundai's numbers reflect the updated 2017 fuel economy numbers, which are generally lower than 2016. Starting next year, automakers will change the way they adjust test figures to come up with the window sticker numbers. Comparing 2017 Elantra Eco apples to the 2016 competition's oranges, the Elantra is close to even. The Honda Civic (both turbo and naturally aspirated engines), Chevrolet Cruze, and Toyota Corolla Eco rate the same 35 combined mpg. The Hyundai's city number is one to two better than the field, but the highway figure is the same difference behind. In terms of pricing, the Elantra Eco costs around $1000 to $1500 more than base grade versions from the competition, but comes with a decent level of standard features. Keyless entry and ignition, blind-spot warning with cross traffic alert, dual-zone climate control, and heated seats are all included in the base price. A seven-speed dual clutch automatic is the only available transmission.Related Video: Fountain Valley, Calif., May 5, 2016 – Hyundai Motor America today announced pricing for the all-new 2017 Elantra Eco starting at $20,650. Elantra Eco is the most fuel efficient Elantra, delivering an EPA estimated 40 mpg on the highway and 35 mpg in combined city and highway driving. These mpg ratings could result in an average annual fuel cost of just $900 (source: fueleconomy.gov). 2017 Elantra Eco Pricing MSRP (excluding freight): $20,650 MPG (City / Highway / Combined): 32 / 40 / 35 Annual Fuel Cost*: $900 Engine: 1.4-liter turbo GDI 4-cylinder Transmission: Seven-speed EcoShift Dual Clutch Transmission with Shiftronic® *Data from Fueleconomy.gov (4/21/2016) Pricing above excludes $835 freight charge Elantra Eco's LED daytime running lights flank a bold hexagonal grille. On the inside, there is a standard seven-inch Display Audio touchscreen with Android Auto™ and Apple CarPlay™ support.

Hyundai phone app adjusts EV performance settings

The latest automotive tech frontier is phone control. A few car companies have launched or are about to launch the ability to use your phone as your key, such as with the Tesla Model 3 and the just revealed 2020 Lincoln Corsair. Aside from being convenient, the technology offers the ability to save settings for different users. The latest application of the technology comes from Hyundai and Kia for electric cars, specifically letting users set performance parameters and bring them from car to car. The app allows the user to adjust several performance settings including amount of torque available, speed limits, throttle response, regenerative braking response, climate control energy use and acceleration aggressiveness. Basically, you can decide whether you want all-out speed, long-range, or a blend of the two. The more detailed settings are also nice compared to choosing between three or four pre-set blends of performance like on many cars. And of course parents would surely like the ability to limit speed and power for new drivers. What's perhaps more interesting are the ways settings can be brought along and shared. Hyundai suggests that when using a car-sharing program, drivers could have their settings uploaded to whatever car is being used so that you don't have to readjust things each time. People could also share their preferred combinations for others to use, possibly offering people less compromised combinations than they otherwise would have come up with. Hyundai could also offer recommended settings or tweaks to combinations to optimize efficiency or performance in certain conditions. It's all interesting stuff, especially for control freaks and tinkerers, and we'll see it in the near future. Hyundai and Kia say it will show up in future vehicles, though an exact date wasn't given.